Tmall Cut Off Wechat'S Meat Without Spitting Bones

2015/10/15 11:16:00 30

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Tmall notifications to platform businesses to prohibit businesses, shops and baby pages from guiding information to non Ali platforms, such as WeChat, WeChat, two-dimensional code, etc.

The notice indicates that the regulation has been effective since October 12th, when Tmall will conduct a survey of the shops.

As soon as the regulations come out, businesses want to use Tmall platform to WeChat.

Circle of friends

Diversion is no longer possible.

QQ picture 20151015111609.png

However, it is understood that in July of this year, Taobao launched the "

Micro Poster

"Function", the shop can be recommended to WeChat, Q and other large wireless APP social networking sites to guide buyers into Taobao stores.

It is reported that before Ali opened a series of official WeChat public numbers such as Taobao and Tmall, "lurking" in WeChat, reading is not small, information push is also quite a bit of a rush, Tmall's public number and even often push the brand group, 618 promotional information.

In addition, in April of this year,

Taobao Mobile

Officially launched the "mini shop" of the "micro shop", which allows each store to generate 6 digit shop direct numbers and shop two-dimensional code cards, and spread on social media such as WeChat and micro-blog.

Taobao unilaterally introduced traffic from WeChat, but cut off the way of micro channel drainage from Taobao.

Since Ali's online social software in 2013, it has cut off all data connections between Taobao and WeChat, and WeChat has blocked the links related to Ali.

In order to regain the traffic entrance of WeChat, Ali has designed various functions to break through the blockade of WeChat.

In June of this year, Taobao launched the "password" again. Users can link Taobao mobile products to WeChat friends in the form of "password", and copy passwords to reach Taobao's product details page.

As we all know, the distance from double 11 is less than 1 months. Tmall has tried to introduce WeChat traffic through a lot of initiatives, but the relationship between the two has not yet reached the stage of breaking the ice.