Hangzhou Has Lost The Title Of "Electricity Supplier Capital" Because Of Tmall'S Northward Movement.

As early as the end of September, there was news that Tmall headquarters will move from Hangzhou to Beijing. Ali will complete all relocation work before the double eleven this year. In the industry analysis, Tmall will move directly against Jingdong in the field of 3C.

At present, we see that Tmall's advertisements have appeared in metropolis media and subway stations in Beijing.

Even Tmall supermarket has twenty thousand ads per month, which is a sharp advertisement for shopping price divisions: serving the people of Beijing.

In Ali's view, Beijing is the center of politics, economy, culture and talent, and nearly 10 thousand of Alibaba group's 30 thousand employees are in Beijing.

In addition, Alibaba's UC browser, Gao de map, Ali pictures and Ali health headquarters.

Ali's largest video website Youku, the largest social networking site micro-blog, invested in Suning headquarters and Yintai business in Beijing.

Ali moved to Beijing naturally, and Ali also said that the strategy of "Hangzhou + Beijing double center" should be launched in order to better serve consumers in the north and even in China.

We look from the urban area, and Tmall headquarters moved to Beijing, the most sad is Hangzhou.

At present, Tmall headquarters north is also a signal that Ali may be more inclined to the north market in the future strategy, which will inevitably lead to a decline in the resources and human resources of Hangzhou Tmall, which will further weaken the income and radiation power of Hangzhou's Internet industry.

Hangzhou has gathered a large number of manufacturing foreign trade enterprises, the small commodity economy and the manufacturing industry are developed, and the demand for electricity around Hangzhou is huge. They are the external objective conditions for the development of Ali.

On the other hand, most of the "Taobao village" driven by Alibaba's e-commerce platform is also concentrated in Jiangsu and Zhejiang provinces.

Therefore, Taobao still does not move in the Hangzhou center, but the problem is that these Taobao village enterprises are mainly low-end manufacturing industries, unable to promote Ali's platform innovation and high-end platform products.

For Ali, the current growth rate of Tmall has exceeded Taobao.

The impact of the new external electricity supplier mode, the loss of demographic dividend and the development of the national economic development level have led to the multiple extrusion of Taobao ecosystem. Taobao has been marginalized inside Ali, Tmall is the only one.

The focus and darling of future development.

Beijing's Internet companies are more comprehensive and diversified, and search engines, O2O and group buying, portal, video and IT hardware industries are available.

But Hangzhou is too focused on e-commerce.

Hangzhou's partial security area, though it can cover the Yangtze River Delta and the Pearl River Delta region, is somewhat deficient compared with the radiation force of Beijing.

Hangzhou's e-commerce industry is mostly driven by the driving effect of Ali group.

But the next problem is that Tmall is going northward, but Hangzhou is bound to lose. It even worries about losing the title of e-commerce.

There was once a saying: Ma Yun and Hangzhou, one city and one Ali.

Ma Yun's earlier view is that Alibaba and Hangzhou are "the community of destiny".

Whether Hangzhou has achieved Alibaba or Alibaba has made Hangzhou the core of the national electricity supplier industry is unknowable, but it is undeniable that Hangzhou and Ali have strong dependence.

Earlier, Zhang Handong, President of the Zhejiang Business Research Institute, said: "the Yangtze River Delta region is the most powerful region of China's processing and manufacturing power, and also a region where consumer goods are concentrated. In Hangzhou, Ali attracts many people.

Joining the platform is just like the relationship between ships and water.

Hangzhou does not need to say more about Ali's policies and resources. Alibaba's Internet circle in Hangzhou has unique radiation effects on Internet entrepreneurship and its absorption effect on Internet talents.

For example, before and after the listing of Ali, a large number of "Ali" employees became multimillionaire, resigned and started the Internet.

Hangzhou's Sequoia Capital, B12 particle fund, angel Bay and other investment institutions are also driving the Hangzhou Internet entrepreneurship boom.

According to the statistics in 2014,

E-commerce accounts for 50% of the country, and Hangzhou is among the best.

Among the top 100 e-commerce players in the world, there are three strong companies in Hangzhou.

The China Electronic Commerce Association has awarded Hangzhou the title of "China's e-commerce capital".

Around the Alibaba, Hangzhou has formed an ecommerce circle. Many e-commerce service providers have emerged in the fields of electronic payment, cloud computing, express delivery, network marketing, information technology, operation services and so on. The existence of Alibaba has led Hangzhou to the forefront of the whole country in terms of Internet Financial start-ups, and the large number of Internet financial enterprises such as duer, ant gold clothing, love learning, copper street, 51 credit card, Yingying, Hang Seng electronics, and multi meter fund network have been settled in Hangzhou.

In April this year, Li Qiang, governor of Zhejiang Province, highly praised the Alibaba: in 2014, it paid 10 billion 900 million of the total annual tax, and the average daily tax rate was about 30000000.

However, if the Hangzhou electricity supplier loses the backbone of Ali, the radiation effect and total amount of its electricity supplier industry will definitely drop sharply. The title of Hangzhou's e-commerce capital will be greatly reduced.