CHIC2015| Takes The Fall Express: The Government Takes The Lead In Pushing The New Image Of The Cluster.

It is understood that during the CHIC2015 autumn exhibition this year, under the lead of the Zhili government, many local enterprises will appear in the regional brand image of "Zhili children's clothing". At present, the brand enterprises that have participated in the exhibition have been identified as: the cloth dress grass, the king of the child, the MENOIR, Linglong baby, Tian Guo Guo, Ya Meng pie and so on.

According to Ma Weizhong, chairman of Zhejiang Buyi grass Clothing Co., Ltd., the design of the exhibition hall of the Buyi grass man is the unified design of Zhili town government. At this exhibition, the company has classified three large series of products, including "learning life", "student years" and "learning time".

Yang Jianping, President of Zhili children's wear Association, also said that through this exhibition, we hope to create a new brand image of "weaving children's clothing" and increase the popularity and influence of the local children's clothing brand in Zhili, so that we can have a new improvement in the understanding of Zhili children's clothing.

Yang Jianping said that after many years of promotion, weaving children's clothing is no longer a synonym for "low and small", which is in the layout of the entire Chinese children's wear industry. Children's clothing in Zhili The development trend of branding, scale and integration has been gradually formed.

In fact, in addition to the president of the Zhili children's wear Association, Yang Jianping It is also the chairman of Huzhou Zhili Yang's Knitted Garments Co., Ltd., which owns a famous brand of children's wear. As early as 1992, Yang Jianping founded Yang's Knitted Garments Co. Ltd. and insisted on "advocating children's dress culture and making outstanding children's clothing enterprises".

After years of efforts, its brand "Ya Meng pie" has become China. Children's wear Famous town, one of the representative brands of Zhili, the products sell well all over the country. In recent years, looking at the increasing position of children's clothing in the national industry, Yang Jianping is very gratified. He hopes to display the industrial superiority and new image of Zhili children's clothing in depth on the platform of the CHIC2015 autumn exhibition, which is held for the first time this year.

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"Designing from the perspective of consumers is the road of design that I have gradually explored." "The purpose of dress design is not to satisfy designers' desire to express themselves," she said. "Its real value lies in the integration of artistry and practicality", said Senbur, the founder and chief designer of women's clothing brand. Design is a subtraction problem, and it is the balance that designers should master to sum up creativity and make it easier for consumers to understand and accept.

Today, the brand has set up 7 Direct stores in Inner Mongolia and Dalian provinces, and will first open stores in Beijing in mid September. "Sang Bu RI brand is no longer confined to the general sense of age positioning, often mother and daughter together to buy our brand clothes, because I integrate the pursuit of lifestyle into my own design, and consumers who recognize this way of life will naturally enjoy the brand." Sang Bu RI said, "Sang Bu RI brand favors the original ecological plant fiber, advocating the return of simplicity is the core of brand design."

If the brand is designed by industry, then the canis clothing (Shenzhen) Co., Ltd. is a typical product designed by the industry. Since 1989, Hongkong new idols (Shenzhen) Co., Ltd., which focuses on foreign trade processing, is the parent company of the company. In the spring tide of foreign trade turning to domestic sales in 2012, the company has also undergone an in-depth transformation and set up a designer studio. "Now, there are more than 30 senior fashion designers and 70 experienced designers and designers, who have an average annual output of 600 original designs." Xia Huihan, director of sales at Shenzhen, Ltd., said, "we will bring 180 styles of 2016 spring and summer series to show our strong design power at CHIC2015 autumn exhibition."

Nowadays, many local designers choose to interpret life with design and attract consumers with the same values. China's clothing market is gradually inclined to personalized consumer demand, and this personalized demand is not to stand alone and attract attention, but to meet the specific psychological demands of consumers. This may be the inherent reason why local designers are now rising in the industry.