Chinese Feather And Down Industry Quality Pledge Conference Held In Beijing

Half of last year's double 12 network explosive down jacket was crushed wool filling.

Double 11 net sales down clothing checks, 76% failed, 68% does not contain down.

On the basis of cracking down on fake and shoddy products last year, China Youth Association launched a series of quality control measures in the coming year.

In October 16th, "the strategic cooperation of Badminton Association Jingdong and the quality pledge meeting of China's down industry" was held in Beijing.

So far,

(hereinafter referred to as "China Badminton Association") to strengthen the network quality supervision strategy was officially launched.

At present, the development of the down garment market is relatively mature, and the down jacket has become a necessity for people to keep warm in winter.

Under the guidance of Boston's concept of "autumn down" and the introduction of light weight down jacket,

The use season and scope have been rapidly expanded and extended, and the quantity of down jacket is also rising.

At the same time, the market of feather and down bedding is also rising rapidly, and consumers are no longer strangers to feather down bedding.

However, compared with 60% of the developed countries such as Europe, America and Japan, and even 120% of the popularity of down and down bedding, China has only 1%, huge market potential, indicating that the down bedding market will have a broader development prospect in the future.

In the prosperity of the down products market, a dark stream of quality is surging.

Because the inner quality of down products can not be directly identified by consumers, this leaves an opportunity for counterfeit sellers.

In order to reduce cost and low price competition, chicken feather, smashed wool, feather silk, chemical fiber cotton, short weight and so on, and shoddy fakes constantly flooded the market.

Zhang Yulian, senior engineer of Guangzhou fiber products testing and Research Institute (GTT), said he had even encountered samples of sewing thread, rags, pparent glue, bamboo sticks and other debris.

At present,

In the online market where quality supervision is relatively weak, the online market is more prominent.

Half of last year's double 12 network explosive down jacket was crushed wool filling.

Double 11 net sales down clothing checks, 76% failed, 68% does not contain down.

Yao Xiaoman, deputy director general of Zhongyu, said: "these fake and shoddy products are flooding the market with chaos. They not only seriously infringe on the rights and interests of consumers, damage the interests of formal production enterprises, but also damage the image of down products in the minds of consumers, and affect the reputation of the down industry."

As an industry association of national level associations, China Youth Association launched a series of quality supervision measures on the basis of cracking down on fake and shoddy products last year.

In addition to summon 25 professional feather products well-known brands to swear oath and solemnly make quality commitments to consumers, Zhongyu Concord Jingdong mall will jointly organize the famous brand joint marketing activities in down industry -- Jingdong online Yoobao Association.

In the promotional activities, the new version of the prestige guarantee logo for the down products is mainly introduced, and the quality supervision and guarantee for the products are carried out.

It is reported that the new version of the down product credit guarantee logo adds two dimensional code, one object and one code management. Consumers can scan the code to distinguish authenticity and safeguard rights.

Products with the "logo of feather and down products" will serve as the brand that the association will collaborate with the online shopping centers. The logo will also be promoted as the logo of genuine products.

China Badminton Association will continue to strengthen the knowledge of science and technology, enhance consumer's understanding of feather and down products and the ability of distinguishing quality, so that fake and shoddy products can not escape.