Adidas'S First Homecourt Flagship Store In Shanghai Officially Lands

Recently, Adidas Shanghai's first Homecourt city. Flagship store The official landing on Shanghai's bustling Nanjing east road is part of Adidas's "2015 way" strategy, aiming to further expand Adidas's retail presence in China by increasing the flagship store in the core cities.

This new Adidas store integrates sports performance series Homecourt, sports classic series "Neighbourhood" and NEO "The Stage" concept, to display Adidas's three brand. Adidas sports performance series, sports classic series and NEO will bring consumers sports, sports, street fashion and sports and entertainment various shopping choices, highlighting the breadth and depth of Adidas brand. The unique and interactive store concept will provide consumers with world-class shopping experience. The new store fully integrates the spirit of sportsmanship into the retail sector, striving to attract a wide and diverse consumer community in Shanghai, and to upgrade the consumption experience to a new level.

The store is located on the Huangpu River and has a retail space of 700 square meters. It can meet the growing demand for Adidas sports performance series and lifestyle products. The inspiration of the Homecourt mode comes from the design of the stadium, which is divided into four parts: the central footwear area, the tunnel entrance, the central hall and the team dressing room. The store rack can give full play to sports inspiration, and with solid wood flooring, the image and inspirational message of brand spokesperson can be seen everywhere. From decorating materials to design inspiration, the product exhibition area, shopping area and fitting room of Adidas store vividly reflect the essence of the brand that is rooted in sports. Adidas's street fashion and sports leisure products are also sold in the store. The concept of sports classic Neighbourhood captured the element of street primitive energy, and displayed street sports style clothing shoes. NEO "The Stage" has fully demonstrated the movement trend and leisure products, and conveys the fresh, youthful and vibrant brand image of Eddie Peng and Angelababy.

Gao Jiali, managing director of Adidas group Greater China (Colin Currie), said: "Shanghai, as China's most influential commercial, cultural, sports and fashion center, is the first choice for us to implement the strategy of key cities. This also fits our retail differentiation strategy to provide world-class consumers. brand Experience to meet their changing demands for sports and lifestyle. We feel very honored to be able to jointly launch this important store with our honorable long-term partner. This once again demonstrates our solid partnership. "

The new store is jointly launched by Adidas and its long-term retail partner, Kathleen sports. Wu Jianguang, chairman and group president of Shanghai Ruili fitness equipment Co., Ltd. said: "we are very pleased to launch this brand new store with Adidas. It is located in the commercial busiest landmark East Nanjing Road, increasing the daily contact between consumers and Adidas. The store will provide consumers with an unparalleled brand experience and display a wide range of sports, fashion and leisure products of Adidas. Clothes & Accessories And shoes. "

The opening ceremony of Adidas's new flagship store in Shanghai also ushered in other important guests such as Chinese men's basketball team star player Zhai Xiaochuan. The opening ceremony also includes traditional lion dance and ribbon cutting ceremonies to commemorate this special day.