Wen Bi Quan 1 Water "Second Supplement" Social Marketing

Wen Biquan's interactive marketing of "second supplement female drought child"

On line 7 days discussion volume reached 110 thousand, exposure exceeded 200 million.

The phrase "replenishing water on Wen Biquan" has been widely known for many years. As the star water replenishment product, No. 1 water is a dazzling star in many brands of water supplement products. It has two unique characteristics, including pure hot spring water ions, and the use of cell moisturizing technology. ""

Because this product can achieve rapid replenishment, to meet the modern city women's fast-paced life needs of replenishment, to achieve the magic effect of seconds replenishment and quick penetration, thus opening a "second fill era" for everyone.

The marketing campaign was launched on the basis of Wen Bi Quan 1 water, and launched a massive feast of water replenishment. It took 7 days to participate in the volume of boiling. The effect exceeded expectations and led the tide of public replenishment.

The three dimension pushes the event to a climax.

One core: seconds to fill the drought.

Close to Wen Bi Quan No. 1 water TVC "opening the second supplement era", forming an extension and echoing the product characteristics of No. 1 water supplement.

Secondly, accurately targeting female target customer groups, "female drought" is no longer "dry Yan".

Two means: H5, virus video

Seize the user's pain points, closely match the product's water supplement characteristics of the "pa Bang water replenishment exercises", simple and interesting and full of lifestyle, causing users to discuss the circle of friends, and educate consumers to dry and replenish the skin and replenish water with water No. 1.

The interactive game with rhythm masters can invite friends PK and obtain electronic coupons with excellent results, so that users can have strong interest in products.

The humorous and funny virus video, with Wen Biquan spokesperson Liu Yifei's struggle process as the prototype, fully explains the theme, Wen Biquan escorts for the struggling "female drought child", by its novel unique angle of view and the network language receives the friend widespread affection to forward.

The five platform: Official Website micro-blog WeChat ONLYLADY PClady

Taking the official website area as the main position, the multiple water supplement sets and application activities were launched.

"The second time to fill the drought" - meet the No.1 water, "a variety of star suits and gift boxes limited edition large discount, super value travel suit capricious trial.

More than 9.9 yuan to apply for moisturizing travel suit, 7 nearly 10000 sets of travel suits ready to be robbed, and 1 water is successfully purchased thousands of bottles.

Micro-blog, fairy sister Liu Yifei came out to push the event to the climax, the joint @ micro-blog funny list, @ cold joke selected @ my predecessor is the most famous 20.

A surge of replenishment has been launched.

WeChat, creative H5 and micro-blog topics form complementary hype, drain each other, link each other, brush up the circle of friends, form a complete communication chain.

The vertical media of women's websites echo each other. On line, Wen Bi Quan's 1 water topic, senior editorial product evaluation, network skin care personnel try, promote the water supplement effect of No. 1 water from all angles, and lead traffic to official website.

Conclusion:

Social marketing campaigns are emerging in an endless stream, and how to play is a difficult problem for all brands to break through, especially

The industry wants to become a hot topic of discussion for instant friends. It has aroused the interest of netizens. It has to have good products as the foundation and good marketing ideas to help, complement each other and push each other forward.

Accumulate a large number of fans resources to have more sales pformation.