Ningbo International Fashion Festival Is Over, Textile And Garment Industry "Dream" Technology And Brand

Last night, with the successful launch of the Esback 2016 spring and summer new product conference, the nineteenth Ningbo international costume festival was successfully concluded.

Entering the 19 year

In the field of fashion culture, China has effectively promoted Sino foreign cooperation and exchanges, promoted industrial upgrading, fostered its own brand, stimulated clothing education, prospered the domestic demand market, and enriched the material and cultural life of citizens.

As a city card of Ningbo, the international clothing festival witnessed the development and change of Ningbo's fashion industry and played a huge role in promoting the construction of the fashion capital.

What are the signals released by this year's clothing festival? What inspiration do they bring to the development of Ningbo's textile and garment industry?

"Create new business opportunities"

Intelligent manufacturing is a new choice for the development of China's manufacturing industry.

As an integral part of China's traditional manufacturing industry, the apparel industry is actively exploring the R & D design, production process, terminal products and services under the background of insufficient internal and external needs.

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This year's clothing festival, exhibitors have launched a combination of technology upgrading, "wisdom" to create new business opportunities.

In the center of the clothing festival hall, the intelligent clothing hanging system designed by Saint Ruth is working silently, and the clothes on the machine circulate automatically on the equipment.

"Before the workers finished a package of clothes on the assembly line, they ran to the warehouse to get a bag.

This equipment starts from cloth piece, and every process will be delivered to the next workstation through equipment until the final product comes out.

Hu Wei, deputy director of St. Ruth marketing, said that the new intelligent equipment can directly put the work material into the workplace, and improve the production efficiency of about 30%.

Facing the new wave of "private subscription".

Li Lijun, executive chairman of Ningbo Cixing Limited by Share Ltd, said that "industry 4" is a production chain.

"We get customer data and traffic from the most front-end e-commerce platform, then order, size automatic collection, virtual try on, customers can make personalized restructuring on mobile terminals or mobile terminals, try again, and then send data to the backstage."

Li Lijun said that eventually it will be sent to the global customized network and localized production, and customers will be able to get the fair price and high quality private clothing in 7 days.

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The exhibition hall is "smart" and surging.

On the second day of the fashion festival, a "China Fashion intelligent manufacturing Summit Forum and docking conference" attracted a lot of attention.

"I just came to this wise word."

The chairman of a clothing enterprise in Ningbo told reporters that the original business encountered the "cold current". It was an intelligent pformation to save the business in distress.

"By introducing intelligent equipment, we not only control the cost, but also provide better products, and the order is coming back."

Although the road of "intelligent manufacturing" has obvious advantages, it is not a smooth road to go.

During the interview, many enterprises revealed that the intelligent pformation of large investment, high risk, failing to drag down the business, which made them hesitate.

"Intelligent pformation is like a hot chestnut, which makes people love and fear."

Hua Minghui, regional sales director of Eastman sewing machinery (Ningbo) Co., Ltd., attended the costume festival.

"Whether the enterprise loves or does not love, the balance of industrial development has long begun to tilt towards intelligence."

Ningbo Jingwei CNC Equipment Co., Ltd. Zhang manager, intelligent pformation can not only reduce staff, improve efficiency, enhance quality, has become a symbol of the strength of enterprises.

"Some buyers even regard the intelligence level of enterprises as an important foundation for cooperation."

In the last two years, under the strong guidance of the government, Ningbo textile

Technology composition and labor structure are being optimized. Machine replacement and personal control machines are more and more.

Chen Bingrong, director of the Ningbo Municipal Commission of letters and commissions, said, "by accelerating the" Internet + "and realizing the intelligent upgrading of products, the textile and garment industry has improved their production efficiency, sales channels, service levels and profitability, creating new markets and developing new vitality.

However, from the perspective of the whole industry, the level of intelligence is still not high, the application of intelligence is not extensive enough, the investment of innovation is insufficient, the core technology is missing and the level is not high, the problem is still outstanding.

"How to seize the major strategic opportunities of China's manufacturing 2025, Internet + and other countries has become an urgent problem for the whole industry."

How to promote the level of intelligent manufacturing?

"This is an intelligent automatic towel machine. The production efficiency can be increased by 6 times through the combination of positive and reverse sewing machines. This machine is on display at the clothing festival.

He Ye, director of the China Sewing Machinery Association, said that the promotion of enterprise intelligence can not be accomplished overnight. It is necessary to aim at the goal of intelligence and step by step according to the actual situation of enterprises.

Dietrich E-ickhoff, general manager of Germany's Limited by Share Ltd, pointed out that "industry 4" is not available for money, but to be used in the whole manufacturing process. In fact, every company and every enterprise must consider how to apply modern technology, especially how to apply Internet technology to its own production.

As a textile and garment manufacturer, we should start from the analysis of value chain and further integrate it into the garment production process.

Sun Ruizhe, vice-chairman of the China Textile Industry Federation, said in an interview with reporters that in recent years, the application of continuous automation equipment has been increasingly widespread, and breakthroughs have been made in the on-line monitoring technology of production process. This shows that the textile industry has made great strides in the field of intelligent upgrading. But to realize the continuous operation of the whole process, digital control, real-time monitoring and adaptive control, and complete the artificial substitution, we still need to vigorously strengthen the research and development breakthrough of key equipment and management system. We still need to steadily and steadily advance from intelligent production line to digital chemical plant.

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Breed new brand

"To develop for a long time, branding is the only way to go."

This has become the consensus of more and more Ningbo clothing enterprises.

"Our position is to make workplace men more fashionable."

The first impressions on the stage of costumes are Ningbo's new independent brand.

Cai Guomin, President of the company, said that since 2009, there have been more than 30 counters in various shopping malls, such as Yintai, and so on, with annual sales of around 20 million yuan.

At the clothing fair, the famous clothing brands such as YOUNGOR and YOUNGOR, which were built by Shenzhou group, exhibited on the same stage at the same hall. The clothes on the shelves attracted many eyeballs of exhibitors and professional spectators.

As the largest clothing OEM company in China, Shenzhou group has its innate advantages in fabric development and garment manufacturing. On this basis, Ma Wei also strengthened its investment in R & D, design and fashion elements. It has many direct outlets in Ningbo, Hangzhou, Suzhou and other places, with sales volume of three hundred million or four hundred million yuan in just 4 years.

This year, the new generation of coffee carbon materials brought by Ma Wei adds far-infrared nano minerals, accelerating human blood circulation, stimulating cell activity and promoting human metabolism, just like second layers of human skin.

The extremely cool underwear is selected from the TOYOTA jade of Hualian, Taiwan. The jade is ground into powder and added with nanometer scale tourmaline powder with negative ion release function, which is made into extremely cool clothing.

"Brand is the comprehensive embodiment of the social value of the textile industry chain. The brand has become a very active social wealth and important resources of the textile industry."

Jia Peng, deputy general manager of Han Du Yi house.

Through the establishment of brand image, enterprises create unique corporate values, cultural connotations, personalities and qualities, and form differentiated competitive advantages, which make it difficult for competitors to imitate and surpass.

This is particularly important in a market environment where consumer demand is becoming more diversified and individualistic.

"As a part of the core competitiveness of enterprises, the role of brands in enterprises is mainly reflected in their ability to enhance the products and services of enterprises, strengthen and accelerate the market promotion ability of enterprises, as well as the accumulation function of intangible assets of enterprises."

Said Wei Hui, manager of the fashion company.

Insiders pointed out that registered brands also have protective effects on enterprises.

It can be seen that the importance of a strong brand image is important for enterprises, but the premise is to create a brand successfully.

A successful brand is inseparable from the support of scientific talents, science and technology, and scientific and technological achievements.

Scientific and technological innovation is pforming the achievements of independent innovation to the real productive forces, promoting the development of innovative brands to the world, promoting the development of innovative countries, building a bridge for cooperation between enterprises and enterprises, and giving play to the advantages of technological innovation driving brand development.