What Is The Future Development Trend Of Chinese E-Commerce Enterprises?

Electronic commerce has gradually become one of the most important ways for people to buy, but it is only a short period of time. But in the long run, what should China's electric business enterprises do if they want to achieve long-term development?

Reshape the "trust" of e-commerce in China

Liu Qiangdong, founder of Jingdong, recalled his "dream of starting a business". He said, "we hope to sell high-quality products produced by China's powerful manufacturing industry through Jingdong to all parts of the world."

Since its founding, it has insisted on adhering to the management concept of "genuine goods" and the "zero tolerance" attitude towards counterfeit goods, so that Jingdong can win the reputation and reputation in the minds of consumers in the era of chaotic market.

In an internal speech in 2014, Liu Qiangdong said: "we have reshaped the trust of China's e-commerce.

From the first day of entrepreneurship, we stick to the bottom line of "genuine goods" and "do not sell fake products". Behind this bottom line is awe of business ethics and respect for consumer value.

We have exchanged faith for social trust. "

Over the past decade, consumer demand has been escalating. According to Li Xi, vice president of Jingdong group, "the consumption trend is changing. More than ten years ago, consumer shopping focused on cheap prices, which corresponded to the consumption place of the market, which created Taobao's success.

Now, quality and service have become the focus of more and more consumers. Jingdong's focus on "genuine goods" platform can better meet and lead consumer demand.

Early Jingdong, because to adhere to the "goods of goods" inevitably sacrificed short term commercial interests.

In this regard, Liu Qiangdong mentioned in his internal speech: "selling fake products can get higher profits, but we insist on selling genuine products.

The most important test of integrity is whether we should continue to insist on our choice when we are faced with interests.

"Now, Jingdong is right.

"We have chosen this path because we believe that more and more consumers will focus on quality.

China is developing towards a comprehensive economic, social and business environment. Consumers are awakening to quality consciousness. Jingdong values long-term development opportunities.

Li Xi said.

In 2014, the Jingdong issued the "new consumerism" Manifesto, which realized the maximization of consumer sovereignty by paying great attention to user experience and strong supply chain advantages, thus declaring the traditional market mode of online shopping has become the past.

Innovation 360 degree quality assurance system

Jingdong put forward "more quickly and better"

Concept, one of the "good" words out the Jingdong's attitude towards the quality of commodities, has also condensed the efforts made by tens of thousands of employees of Jingdong to make every commodity that consumers get is genuine.

Li Xi said that around the "good" word, Jingdong is rooted in three major genes of culture, system and mode, and created the "360 degree quality guarantee system". It controls the whole process from the six links of acquisition, quality control, warehousing, distribution, after sale and technology, and ensures the quality of online shopping experience for users.

The "360 degree quality assurance system" is determined by the Jingdong's adhered to the corporate culture of integrity and customer first.

Jingdong group quality management department responsible person said: "quality problems, we do not want to solve this problem at the end of Jingdong, but rather hope that through the analysis and collation of feedback information, we urge the upstream supply chain to solve the quality problems from the source, not only to satisfy the customers, but also to improve the quality of the upstream manufacturers to achieve win-win results."

Jingdong set up a commodity quality management system based on big data technology, summarized and summarized the problems of consumer feedback, and traced back to suppliers, producers and so on, and graded them from multiple dimensions, such as commodity type and seriousness of the problem, so as to achieve the upgrading of breakpoint management to continuous management and matrix management.

Recently, Jingdong also launched the "quality insurance" guarantee activities, the first commodity is children's clothing.

Participating in the "children's clothing quality risk" alliance merchants will provide quality insurance for users free of charge, promised goods sold in line with national standards, if users in the Jingdong children's clothing quality alliance children's clothing quality problems, verified by the relevant testing institutions, can be awarded through the green insurance rights protection channels provided by Ping An insurance.

These products with "quality insurance" will be labeled with special labels on the Jingdong sales page, which will benefit users' identification.

The operation mode of Jingdong provides feasibility for the establishment of the "360 degree quality guarantee system".

The Jingdong implements a full category mode combining proprietary and third party platforms.

Direct supply and other ways, from the source to ensure quality; and in the third party platform, from the business qualification review to commodity random sampling, from goods into warehouses, shelves, sorting, packaging, to delivery, distribution, arrival of consumers, every link has strict quality control.

Jingdong will impose heavy fines on illegal businesses and even report to the business sector.

Procurement and investment is the first pass for Jingdong to control product quality.

It is understood that Jingdong has very strict control standards, principles and procedures in this link, and there are different management measures for different categories.

Moreover, the Jingdong has formulated ten major measures for ensuring the quality of commodities: ten measures: starting from the source, strictly managing the access of merchants and commodities, establishing a sound quality control system in the sales process, and conducting random sampling of commodities.

Distributing quality control and establishing a complaint reporting channel for fake and inferior commodities.

Strict operation and management system allows the "360 degree all-round quality assurance system" to land in a down-to-earth way.

The objective of Jingdong's control over commodity quality is not only to identify and eliminate unqualified goods from hundreds of millions of orders of magnitude online products through advanced technological means, but also to achieve quality supervision and immediate supervision in sales through the combination of internal and external forces. It is also hoped that through its own efforts, users can build various platforms to maximize the protection of users' legitimate rights and interests, and defend Jingdong's "quality goods" quality concept.

It can be said that Jingdong's culture, mode and system complement each other, forming a closed loop of the "360 degree omnibearing quality guarantee system". The word "good" runs through goods and services throughout, and provides the whole process guarantee for consumers to get quality shopping experience.

Stick to business ethics and create maximum value for citizens

The success of Jingdong is the success of its advanced business mode and management system, and the success of its consistent values in the past 12 years.

Li Xi said that the core of Jingdong culture is a "positive" word, and the founder of an enterprise implanted its personal beliefs into the cultural gene of an enterprise.

In 1998, when Liu Qiangdong started his business in Zhongguancun, he only had a three foot counter. He insisted on genuine goods and regular business, which allowed Jingdong to get consumer recognition. In 2003, he won the online forum moderator and a large number of netizens support in the face of the SARS trading dilemma, thus successfully pforming e-commerce.

It can be said that the sale of genuine goods saved Jingdong, and the word "Zheng" was embedded in Jingdong's DNA deeply.

At the Jingdong annual meeting in 2015, Liu Qiangdong put forward that "Jingdong should aim at becoming a national enterprise, stick to business ethics and morality, create the greatest value for the people, contribute to Global trade and win the trust and respect of the world."

Liu Qiangdong's vision is once again supported by the capital market, and Jingdong investor and chairman of high altitude capital group Zhang Lei firmly believe that "a company that creates value for the whole society can not fail."

Today, Jingdong is extending its vision to various fields such as finance, intelligence, O2O and so on. It looks at the whole world. And from the entrepreneurial process of Liu Qiang East Road, Jingdong adheres to business ethics and insists that the road of "genuine goods" is feasible. In the process of accelerating the pformation of China's economy and connecting with the world, more and more "Jingdong" are needed to create more Chinese miracles on the global arena.