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    Wanda Department Stores Opened Less Than A Year Ago, Leaving Hangzhou City As A Foregone Conclusion.

    2015/10/28 14:04:00 29

    Wanda Department StoreHangzhou CityBrand Strategy

    Wanda Department Store is the main store of Wanda Plaza. Because of the structural adjustment, Wanda Department stores will be evacuated from Hangzhou city. This empty shop will also be filled by other new formats.

    At the beginning of this month, Hangzhou city old shop technology park closed door adjustment, at present, Wanda Department store will also withdraw from Hangzhou city.

    In one month, two shopping malls are closing up, which makes it sad to see that department stores are really having a bad time.

    Although Wanda Department is only a main store in Wanda Plaza, it is somewhat regrettable that it left.

    At the beginning of this month, the Hangzhou people familiar with the old shopping mall Tian craft court also posted notices, saying that they would carry out structural adjustment and shut down.

    Yesterday's interview, the boss of a shopping mall also regrets that the days of real business are not good enough to survive in the cracks.

    "What's more, there are more new stores coming out.

    It's a normal thing to open three in one year and one in a year. "

    He said.

    Opening business while going out of business will become a new normal business.

    Yesterday was a working day, and there were not many customers in Wanda Department store.

    Nevertheless, the salesperson is still very busy.

    Because they are busy sorting out counters, packing goods and preparing to evacuate.

    "A few days ago, we had put the shelves on the shelves.

    clothes

    All of them are packed, and all these shoes will be packed today. At night, the warehouse will send someone back to the store.

    At a sports brand counter, two young salesmen are busy counting shoes. One of the salesmen told reporters.

    "There were not many guests, but now there is little business to do."

    A few days ago, they received the notice of the brand, told them that the shopping center had to be renovated, and the brand counter should be evacuated.

    "I said I would come back after finishing the decoration, but I don't know when to come back, and I don't know where to go back."

    After news of Wanda's withdrawal, the brands began to withdraw.

    Reporters at the scene saw that the salesperson was not busy sorting goods or moving goods, but some fast moving brands had already been emptied.

    In the past, models that had been carefully dressed in front of the counter had been stripped completely.

    Because of the withdrawal of brands, the lights in some areas of the mall have also been dimmed.

    "We are going to withdraw, but the related after-sales service will continue, and the switchboard will also be on duty."

    The wiring girl of Wanda Department store told reporters.

    Yesterday, reporters learned through various channels that Wanda's department store had to be withdrawn, and related investment work has been carried out simultaneously.

    "According to the plan, all will be removed by the end of this month. In the future part of the introduction of Suning, some want to introduce fast fashion, and will take out a floor to do fitness and related sports brand."

    An insider who knows the inside story told reporters.

    Reporters also interviewed.

    Suning

    The responsible person confirmed the news.

    "Suning took more than 10000 square meters of area, ready to open shop in Wanda Plaza.

    This project is the communication between Suning headquarters and Wanda.

    Specifically, Kai Yun shop or upgraded electrical appliance shop is still being demonstrated.

    The person in charge told reporters that if it goes well, the opening time will be set in December.

    More than a month ago, Wang Jianlin and Zhang Jindong's "Wan Su Yue" fell in Hangzhou.

    Despite the fact that China's richest man is home, many Hangzhou people do not have a deep impression on Wanda Department store.

    Because it is located in Gongshu District, far from the city center, the influence of Wanda Department stores is only built in the north of the city.

    "A year has not been opened, which means that the joint venture with the manufacturer may not expire.

    It is also necessary to withdraw the contract in advance, which means that Wanda Department Store is more resolute. "

    In the interview, people in the industry have told us that Hangzhou's Wanda Department ranked the top in the Wanda Department Store in the country, and that the adjustment may be related to Wanda Group's overall strategy.

    From the beginning of this year, the concept of Wanda's department store has been circulating. Although Wanda has not acknowledged it positively, it is a fact that dozens of Wanda Department stores have been closed.

    Someone analyzed.

    Wanda Department Store

    One reason for such determination lies in its strategic cooperation with Suning.

    Many people may remember that in early September, Wang Jianlin and Zhang Jindong signed the strategic cooperation between Wanda and Suning, opening the cooperation between China's largest real estate developer and China's largest retailer.

    According to the cooperation agreement, suning.com cloud store and other brands will be located in Wanda Plaza, and the first batch of 40 cooperation projects.

    Wanda business can customize planning and design according to sunning's needs.

    After the evacuation of Wanda Department Store in Hangzhou, except for a small area of other brands, most of them were sent to Suning.

    In recent years, with the change of business environment, the popularity of department stores has been greatly reduced.

    Wanda's first entry into the Hangzhou market is not easy.

    All along, Wanda Department pays more attention to the opening rate, and the choice of brand is not as critical as some local shopping malls, which naturally affects business.

    A brand dealer who has withdrawn from Wanda Department told reporters that after opening for so long, the monthly turnover did not exceed 80 thousand yuan. Compared with some mature stores, the gap is not a little bit.


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