Jiangsu Textile And Garment Industry Pays Attention To Brand Building, Circular Economy And Green Manufacturing.

Jiangsu textile industry has maintained trillions of industries for 5 consecutive years, and is aiming to create six new advantages, such as efficiency, quality, brand, fashion, talent and environment.

Jiangsu textile and garment industry attaches importance to brand building and emphasizes the upgrading of design links.

A few days ago, the Seventeenth International Costume Festival ended in the Nanjing International Expo Center.

Reporters learned at the exhibition that

With the concept of "innovation driven, endogenous driving force and green development", the profit growth has also increased significantly at the same time of steady development.

In the 1~8 months of this year, the main business income of textile industry in Jiangsu province was 933 billion 723 million yuan, an increase of 5.26% over the same period last year. The total profit realized was 46 billion 928 million yuan, an increase of 20.28% compared with the same period last year; the tax on the turnover was 4 billion 479 million yuan, an increase of 16.42% compared with the same period last year; the delivery value of exports was 122 billion 649 million US dollars, down 2.24% from the same period last year; the deficit of the deficit enterprises was 3 billion 240 million yuan, down by 22.62% over the same period last year.

From this set of data, we can see that under the pressure of increasing international market pressure, the profit level and the growth rate of Jiangsu's textile industry are still at the forefront of the whole country.

Integration of traditional industries into the Internet +

When you open the WeChat public number, you can customize your clothes according to your size, and choose your own fabric, style and price.

At the exhibition site, Wang Haijun, general manager of Jiangsu Kathy Di Lai Garments Co., Ltd., demonstrated to reporters at the scene, opening the WeChat public number of "RIVERA Swiss International", choosing "intelligent customization - advanced customization", and the pictures jumped out of all kinds of clothes.

Customers can choose suits and suits according to their needs.

Reservations, gowns, overcoats, etc.

Take the single suit as an example, there are many kinds of fabrics, such as stripes, checker, net color, etc.

After finishing the fabric, you can choose the style.

Is it a button or two buckles or three buttons? Is it a barge collar, a flat collar or a collar? It's all about the customers' preferences.

After all the selection is done, click "effect preview", and a model will appear on the screen in your custom-made clothes.

The style is fixed, and the clothing size is also tailored.

The public numbers teach users to help themselves in the form of pictures. Wang Haijun also told reporters that "of course, we also provide O2O line under the volume. We have stores in Jinying and other shopping malls, equipped with professional weight trainers and dress consultants. Customers can go to stores nearby, and VIP customers can also make an appointment for free door-to-door measurement.

"+" is not easy: customers move their fingers, and the business process is greatly improved. In order to intelligentize the process and production, the company has launched four major systems. Besides the order design system, there are automatic generation system, order material management system and intelligent production system, with an investment of more than 5 million yuan.

It is understood that

Embracing "Internet +" and "industrial 4", Clive is one of the first to test water in Jiangsu.

Wang Haijun said that the traditional bulk orders need order department plan, procurement department procurement materials, technical department manufacturing samples, and finally enter the production workshop operation mode, from order to production takes about 25 days, and the MTM smart customization system by Kathy Dili shortened the production process to about 7 days, greatly improving the production efficiency.

For example, when he received the 70th anniversary commemorative parade production during the victory of the war of resistance against Japan, he faced many difficulties, such as "large quantity, tight delivery and high requirements". After carrying out one on one scale for each officer, the mass customization data system was automatically processed by the MTM intelligent customization system, and the production process of automatic plate making, cutting and so on was completed automatically, and ten thousand 5000 sets of parade production tasks were completed within one month.

Wang Haijun revealed a detail to the reporters. After measuring the size, he thought that when the officers and men were in the process of training, the shape might change. Therefore, in the process of making, Kathy Di Lai adjusted the original size appropriately.

The online customization platform for customized garment is a key attempt for traditional garment enterprises to take advantage of the "Internet +" pformation and upgrading.

Cultural brand drives endogenous driving force

Jiangsu textile and garment industry attaches importance to brand building and pays attention to the upgrading of design links. Domestic brands have been developing rapidly in recent years. Bosideng, sunshine, red bean, Hai Lan's home, Hengli, Yalu, Sheng Hong, Yue DA and other famous brands are famous.

The new brands, such as "Yi Bei de", "YAGE Shi man", "such as accompanied by home", "MichelleGao", "Blooming", "Fa Shi Fei", "Xin Shen", "lagogo", "Le shark", "only Louis" and so on, also hit a market of their own.

And embroidered mother, Yun Brocade and other brands carrying traditional culture have also gone out of the road of innovation.

Suzhou rufuxiang silk Co., Ltd. is a traditional embroidery enterprise. In recent years, a lot of cultural elements have been injected into the costumes of "embroidered mother".

Qi Qiulan, the chairman of the company, pointed out a very special Qipao in front of the booth and excitedly introduced to our newspaper reporter: "don't belittle this cheongsam, she can make a show in World Expo, Milan. The foreign businessmen who came to appreciate it were really crowded. You see that the purple Peony flower on the front is slowly changing gradually from a dozen different colors to embroidery. She has dozens of processes, a silk thread needs to be split into dozens of shares, and then embroidered to achieve this realistic effect. The process is very complicated.

In 2014, CCTV's Mid Autumn Festival party was wearing this type of clothes. From the design to production, the 3 skilled workers need more than a month to complete.

There is also this dragon and Phoenix style, which is made of gold thread. We use the craft color used in the palace before, and design it into the fashion idea of wedding, and integrate into the modern cultural elements, so that it has both the value of collection and the art of appreciation.

Embroidered mother is one of the brands of Suzhou Rui Fuxiang silk Co., Ltd., the representative of Chinese silk culture and brand.

The brand was founded in 1988.

For many years, embroidered Niang always adheres to the brand motto of exquisite silk. Its silk products are rich, covering the whole category of silk products.

The company has maintained a solid traditional manual weaving process, has an original flower design and excellent offline service capability, and has become a leading enterprise in the fashion industry of silk industry.

Qi Qiulan is also pleased to tell reporters: since joining the World Expo in Milan, there are many international businesses are closely related to Rui Fuxiang, including luxury companies also take the initiative to cooperate with them.

Although the market is sluggish, Rui Fuxiang's performance will not rise and fall. We can see that the key is to have its own core brand.

Circular economy promotes green manufacturing

As a major exporters of textile products, Jiangsu's export volume exceeded 48 billion US dollars in 2014, ranking third in China.

Over the years, export brands have been continuously adjusted and upgraded, forming a situation of pairing with international brands. A number of enterprises have grown into high-quality and high-quality garment suppliers, and have also become an important part of the international brand value chain.

Today, "green, healthy and ecological" has become a global consumer pursuit.

With the progress of science and technology and the improvement of people's living standards, the safety of textiles has attracted more and more attention, and has become another focus area.

The environmental protection standards in the Taihu River Basin, the "green barrier" in international trade, and the promotion of energy saving and emission reduction have made more and more Jiangsu textile clusters and enterprises begin to develop circular economy and enhance the level of green manufacturing.

Shengze town is one of the largest textile manufacturing bases in China and one of the national fabric export bases.

In recent years, while actively promoting the pformation of the textile industry, Shengze town has focused on guiding the upgrading of textile enterprises' products, and has made efforts to strengthen energy conservation and emission reduction, develop low-carbon economy and green economy, and make full efforts to create a green eco industrial chain.

Key backbone weaving enterprises, such as Hengli, Fuhua and Sheng Hong, have also invested a lot of manpower, material resources and financial resources in implementing green textiles. They not only ensure world-class equipment, but also reflect the green, ecological and environmental requirements in the production process.

In addition, as a key park to undertake industrial pfer in Northern Jiangsu, the Yancheng City textile dyeing and finishing garment industrial zone has built high-end dyeing and finishing and fabric production into the core industry of the park, developing specialized and high technology spinning and weaving, developing garment and home textile terminal industry, making great efforts in sewage standards, processing equipment, scientific research and development, and achieved good results. This year, China's printing and dyeing industry association was awarded the title of "China's green dyeing and finishing production and development base".

During the "12th Five-Year" period, the textile industry in Jiangsu has maintained trillions of industries for 5 consecutive years, aiming to create six new advantages, such as efficiency, quality, brand, fashion, talent and environment.

Now, Jiangsu textile is once again leading the way forward. It puts forward the guiding ideology of "innovation driven, endogenous power and green development", and focuses on building Jiangsu's smart textile (clothing), so as to optimize the industrial structure and promote the industry to a new level.