Anta Also Wants To Kick The Ball, But The Football Market Is Too Alluring.

Anta, the biggest sporting goods manufacturer in China, can't sit still.

Chinese President Xi Jinping arrived in the United Kingdom on the same day, Jiangsu sainty, double elephant shares, Lehman shares and other football related stocks trading.

Anta obviously wants to catch up with this good time.

On the soccer equipment website, even the ten football boots, almost all came from Nike.

UMBRO, UA, Athers and other foreign brands.

A football enthusiast and grassroots analyst said that from a professional point of view, most of the friends who play football usually choose foreign brands.

Anta said it has made preparations for the first batch of youth products, including collecting more than 16 thousand teenagers' foot data and thousands of hours of research and development and design.

But we need to spend more time trying to impress China's soccer consumers.

In October 26th, Anta released the "just to play" football strategy at Hengda football school in Guangdong, and announced that it had officially entered the football market.

Anta signed the national football team captain Zheng Zhi as the Football Promotion Ambassador and launched the youth series.

And the first goal of China's football market share in three to five years.

The Anta football strategy includes four major events, coaches, equipment and venues.

One is to launch a series of promotional activities, such as training camp, football Carnival and so on, to hold young football league, covering primary, junior and high school teenagers.

Two is to become a strategic partner with Hengda football school to train football coaches.

The three is to extend the consistently cost-effective card to launch the professional youth soccer product line.

The four is to carry out site construction to solve the problem of insufficient football venues in China.

The director general of the State Sports General Administration has just predicted that China's sports industry will break through 7 trillion in the next ten years. The local sporting goods companies, including Lining and XTEP, aim to return to professional sports. Professional sports products usually include football, basketball, running, badminton and so on.

According to Nelson's report, the highest rate of professional sports is running now. Of course, running is also the most developed project.

And it is called

The largest single item of soccer in China has been the weakest sport in China.

According to public data, the annual output value of football industry is over 500 billion US dollars, accounting for over 40% of sports output value.

According to the calculation of sports output value in the next 7 trillion, the cake of football is undoubtedly very tempting.

Considering that the development of Chinese football is weak, it is a good strategy to start from the baby.

The first step for Anta to enter football is to launch a series of youth football equipment.

After the overall plan of football reform clearly defined the development of youth campus football as a comprehensive reform in the field of education, the Ministry of education proposed in July this year that the overall goal of developing the campus football development system with Chinese characteristics should be initially formed by 2020.

Although the market cake is big enough, but the foundation of Chinese football is poor and the market cultivation takes time. While Lining has already set foot in football in local brands, football itself is a highly professional sport, and the demand for equipment professionalism is even higher. At present, domestic brands do not have an advantage.

Nelson, vice president of sports industry research in China, Zhang Lin pointed out that Chinese consumers are not very well aware of the professionalism of local sports brands.

Football equipment is one of the most professional sports products.