US Group Shopping + US Group Flash Hui Has Created New Profit Conditions For O2O.

In the past, Meida was too entangled in the non retail sector of local life clothes, resulting in many strategic blind spots.

But now, with the evolution of O2O, the boundaries between Chu and Han are no longer clear.

The US group, which had not yet realized it, has finally waited for a new opportunity to enter the retail market.

This vacuum is on the same starting line with Alibaba.

"Tmall's many attempts and failed to prove that this road is blocked.

The strategy of centralization based on brand names can only be explored in the existing layout, making it difficult to build a larger market.

According to people familiar with the matter, the new word-of-mouth and meow Street's ultimate goal is to wear clothes dominated retail products, build O2O shopping mall, and even set up a team in Shanghai alone. "Although no one can't eat for 10 years, it is a trillion market after all, and whoever gives up is a fool."

"The biggest advantage is to eliminate the anxiety of retailers or brands, American groups, reviews and offline.

There is no conflict of interest.

In particular, public comment can enhance the service ability of the store, and can also make the most direct and objective evaluation of the brand's products.

In the view of businessmen, the US group and the reviews can open traffic to retail stores, which can help them gradually overcome some substantive pain points such as no one entering the shop, lost contact with customers, no user consumption process data, and expensive rental services.

"The key is its marketing scenario and

All of them are built around the brand side, and the brand side can use this set of tools to launch the member marketing in double 11, and get more new customers.

According to a brand dealer, the US group is building a CRM closed loop system around the offline stores. It can better share member management with retailers in more geographically based consumer scenarios.

This points to the needs of brand players for information management of all channels, CRM member management and IT architecture, especially for offline store system and e-commerce system.

It is worth noting that for today's merged Meida, a previous fight has already wasted a lot of resources, and there is too much blood loss.

Insiders once revealed that the take rate between the two sides was only maintained between 1%-3% (around 5% in 2014).

"Comment" or "advertising revenue" and "Hui Hui", the US group is a labor-intensive "migrant workers' business," at the profit point can not talk about the business model.

"A member may have several business information nearby (especially the shoping mall). Who should push the information? How to push it?"

And Hui Hui almost recreated a "Alipay" out of thin air.

If we can continue to push forward, with the previous information matching, paction data, plus continuous cash flow and precipitable funds, the next step is to do finance. "

An outdoor brand insider anticipate that if Meida and Ali fight fiercely in this field, shopping mall, the representative of Wanda flying electricity supplier, will bear the brunt of it and lay a gun and become a nest.