Clothing Marketing Should Not Be Stereotyped And Have Unique Style To Guide The Trend.

"Clothing brand is life expectancy, you will find that the brands that are more popular now are stuck in the tide. If we stick to the good style, we can finally make profits.

The longer you live, the clearer your style is. "

-- Zhang Hua

After more than ten years of clothing marketing experience,

Partners Zhang Hua and LeLe jointly represented a brand dress this year, and went to the cupboard at Baisheng and Beijing Hualian two stores.

"Most of the young people are now engaged in clothing management. Unlike clothing stores, it is not easy to represent the brand and open the market. We want to talk about our experience."

The two "beauty bosses" told their own "business classics" to the fortune rich reporter.

"We were first known in Zhengzhou.

The company has been working for more than 10 years and always wants to try to start from an agent and manage itself.

Zhang Hua said that because of the accumulation of experience in clothing sensitivity, brand support, and so on, when you choose your brand, you are more confident.

Zhang Hua introduced that he chose the brand for nearly half a year, inspected many new and old brands, and selected the potential stocks suitable for his store.

"It has just started to prefer high-end clothing with special ladies' routes, but after a survey of Zhengzhou stores, it is found that similar brands are not lacking."

After repeated comparisons, Zhang Hua and LeLe finally decided not to take the usual road, and chose a new French brand named "R&D", which was produced in Guangzhou.

Because cities, shopping malls

Many girls have experienced bump shirts.

The two bosses have their own magic weapon to prevent "bump shirts".

"First is to ensure that the same clothes can not be loaded on a large scale, each style has only a few pieces, reducing the odds of a bump shirt. Besides, the role of accessories can not be belittle. Bracelets, necklaces, earrings, glasses and belts are all coordinated and mended according to different costumes. The results are quite different, reducing the impact shirts."

For business operators, flexible accessories are more attractive to customers. Even though accessories have no profit, customers are more likely to accept them when they match them.

"Making clothes should not conform to the trend. Instead, we should use our own style to guide the trend and let customers follow you. This is also the main reason for us to choose a brand new mix and match style."

The experience of the two shows that when choosing a new brand, we must combine the actual situation of the local market and make a comprehensive analysis.

"Our consumer positioning is 25~35 years old young women, we are also in this group, the agent's" R&D "brand designer is also the same age, with a common language easy to communicate.

Plus the price is not high, outlets are mainly located in the first tier cities of second tier shopping malls and two tier cities, the first line of shopping malls, at that time felt very potential to be dug, as a result, in Zhengzhou less than half a year ago, there are already a lot of "old customers."

Zhang Hua said.

Zhang Hua's hut in Beijing is very dark, with coffee and purple as the main color, and the decoration style is very "women". Besides shopping, customers can get tailored instruction in makeup and fashion trends.

"In fact, the counter is a display space. If the clothing brand wants to be done long, we must pay attention to the extension service, so that consumers can get advice and guide their own image in the process of communicating with us."

Lele takes out a "R&D" autumn make-up and collocation Handbook. In this manual, besides the introduction of the new dress, there are also the corresponding makeup styles, hairstyles, and mashup schemes for the costume.