Fast Fashion Brand Zara'S "Fast" Is Worth Learning.

The ability to act quickly, efficiently and respond quickly to customer needs is not only necessary for domestic fast fashion brands to be complemented, but also for other garment enterprises.

At present, the overall environment of the domestic garment industry is not prosperous enough, most enterprises are in a downturn, and profits are declining. Some of the brands that claim to belong to fast fashion in China still think about how to really absorb the experience of Zara. In fact, the ability to react quickly, efficiently and respond quickly to customers' needs is not only necessary for domestic fast fashion brands to be complemented, but also for other garment enterprises.

In fact, I personally feel that the overall economy is slowing down.

Such a fast fashion brand is also an opportunity. It keeps up with the trend. The hottest and hottest elements can be found in its home, but the price is close to the masses. People who can't afford to buy big bags can also catch up with the fashionable ones.

Despite being briefly caught in the bottom of the world's richest man, Amancio Ortega, Zara's boss, has become the focus of attention and discussion.

According to the real-time rich list released by Forbes magazine, thanks to the strong performance of Zara's parent company In-ditex in the stock market, Zara founder

In October 23rd, it surpassed $80 billion in October 23rd, and surpassed Microsoft founder's $79 billion 300 million, making it the richest man in the world.

However, on the afternoon of that day, Inditex shares fell, Amancio Ortega's body slightly reduced to $78 billion 700 million, and the title of the richest man was returned to Gates.

Unfortunately, in fact, the traditional clothing industry has long been the top of the list of the world's richest, and has surpassed numerous technology companies.

The short title of richest man has once again focused his attention on him: how does the son of a railway worker climb the peak of global wealth with traditional industries.

His wealth is related to the Zara he founded with his wife, and Zara has created a new model of the clothing industry, pushing a new name to the whole world.

Fast is the soul of Zara.

Numerous business case studies and media reports have repeatedly said: a Zara fashion from design to production, logistics, until entering the sales link, it takes about 2 to 3 weeks, which is more than 10 times faster than competitors. When the output of the new product reaches 50% to 60% of the scheduled product, it will be sent to the store. If the performance of the first week is not good, it will be withdrawn immediately, and it will no longer be added to production. If the sale is good, then the output of the booking will be completed in the next few weeks.

But even the hot money will not stay in the shop for more than 4 weeks. Every three weeks, Zara will update the styles of clothes in each store.

So, so fast.

People who are catching up with fashion come into their stores again and again, but people who don't "start" in time will often have regrets and annoyance similar to mine.

On one occasion, I saw a dress in Zara. I hesitated a little at that time and waited until a few days later when I passed the store, when I wanted to go in and buy it, I could not find its trace.