Chen Wen Has Asked For The Nineteenth Golden Summit Award For Chinese Fashion Design.

In November 2nd, "the evening of the Jifen night Mercedes Benz China International Fashion Week 2015 awards ceremony" was held in China World Trade Center Grand Hotel, Beijing.

The famous designer Xie Feng's JEFEN BY FRANKIE2016S/S Eden series is released here. At the same time, the annual awards of Chinese fashion awards such as "Golden Summit", China top ten fashion designers, top ten professional fashion models, best fashion designers, best fashion designers, best fashion models, best fashion critics, best fashion photographers and China Fashion Week fashion awards have been unveiled at the awards ceremony.

At this point, Mercedes Benz China International Fashion Week (2016 spring and summer series) ended successfully.

At the awards ceremony of the China Fashion Awards 2015, Chen Wen was awarded the Golden Summit Award for the nineteenth China fashion design. Li and Liu Yong were awarded the best designer of the year and the best men's wear designer of the year respectively. Li Bonan, Liu Jia, Li Na, Wei Chao, Hu Jin, Cheng Ying Fen, Sun Juxiang, Sun Juxiang and so on 8 designers won the twenty-first China top ten fashion designer titles. Wu Qian and Yao Yang won the 2015 best professional fashion models.

At the awards ceremony, JEFEN (Ji Fen) also brought the most noticeable surprise of this fashion week - the new interactive mode of "watching and buying" created by Shuangfeng technology, which will bring the world's leading interactive video technology (IVT) innovation into the clothing industry. Consumers can use the mobile phone to carry "live APP", and fingers can be easily carried out to synchronize the watching show with the purchase.

On the night of the show, Shuangfeng technology pushed the model clothes to the live page in real time, clicking on the detailed purchase information of the dress, breaking the consumption limit between Online and Offline, and realizing a new O2O mode that synchronized the trend of T station and consumer behavior. Its appearance means that Chinese designer brand has entered the O2O Internet + new era.

It shows the new posture of China's garment industry actively embracing the future in the mobile Internet era.

In the era dominated by mobile Internet, with the upgrading of domestic fashion consumption and industrial pformation, the scale and attention of Mercedes Benz China International Fashion Week has been greatly improved.

Over the 9 day fashion week, more than 90 Chinese and foreign brands and agencies, 73 Chinese and foreign designers and 135 design rookies and their latest works participated in the 71 releases of women's wear, men's wear, wedding dresses, sportswear, casual wear, jeans, children's wear, children's clothing, artificial leather, footwear and make-up design in Beijing Hotel, 751D PARK and China World Trade Center hotels.

In addition, during the fashion week, 20 activities including DHUB design, news release, Sharon forum, special lecture and awarding ceremony were held. More than 660 journalists from nearly 230 Chinese and foreign media participated in the fashion week's live coverage.

These data fully prove that Mercedes Benz China International Fashion Week has become the largest and most influential fashion week in the Asia Pacific region.

China International Fashion Week was founded in 1997. It was held in Beijing on March 25th -31 and October 25th -31 respectively in two seasons, including spring and summer, autumn and winter.

After 18 years of development and perfection, China International Fashion Week has become the top domestic professional publishing platform for new designs, new products and new technologies such as fashion, clothing, accessories, bags, make-up, and so on. It has become an international service platform for Chinese and foreign famous brands and designers to promote their image, display their creativity and spread their popularity.

Up to now, more than 490 designers and more than 450 brands and agencies from China (including Hong Kong, Macao and Taiwan), Japan, Korea, Singapore, France, Italy, the United States, Russia, Switzerland, Germany, Holland, Sweden, Denmark and the United Kingdom have held 1026 distribution meetings. Each China International Fashion Week attracts hundreds of Chinese and foreign media to cover the reports.