Sports Marketing And The Development Of Traditional Shoes Industry

Analysis of the development of China's traditional footwear industry in 2015

With the improvement of China's production level, people's living standard has improved notably, especially the consumption level of clothing of urban and rural residents has been steadily improved.

A series of changes have also taken place.

According to the relevant data, the author made the following analysis on the traditional shoe industry of our country in 2015.

First of all, sports industry football is not only about sports, but also about capital.

Just look at the announcement of the day, the concept of football stocks across the board, many stock trading, it is not hard to speculate that the "foot change" will be in the business sector, what a big storm.

Football is an arena, and also a brand Vanity Fair. It is a new height for capital to take aim at.

In this sense, football will become one of the highlights of the capital market in 2015.

On the one hand, the positive cycle between resources and capital will promote the overall development of the industry; on the other hand, some companies will occupy a favorable position in the early stage of development, thus forming an insurmountable competitive advantage.

Most of the consumption sources of China's sports industry come from

Market.

Shoes and clothing market has low entry threshold, fierce competition and homogenization, and relatively low profit.

In the future, the traditional shoe and clothing company will make full use of the football and sports market to open up the situation, and must pform and increase the added value of the brand.

For more information, please refer to the "2014-2018 years deep analysis report of China footwear market", written by the market research center of Yu Bo Zhi.

This is an era of "marketing +".

More and more attention has been paid to sports brand enterprises in China.

No mention of traditional badminton, table tennis, football, basketball, tennis and other sports competitions, even when seen as "tall" golf, equestrian, sailing and other competitions, sports brands can be seen from time to time.

Besides, animation marketing, entertainment marketing, cross boundary marketing and heterosexual marketing are emerging one after another.

This is an era of "channel +".

When the traditional marketing methods gradually fade, enterprises have opened up multi-channel operation, online and offline two.

At the same time, in view of the constantly differentiated consumer demand, most shoe and clothing enterprises carry out multi brand management to achieve an effective "occupation" of consumer demand.

This is a "

The era.

The eccentric sports style birds, XTEP, PEAK, Anta and so on have begun to gradually pform the Internet.

Driven by "Internet +", product personalization, customization batch, process virtualization, factory intelligence, logistics intelligence and so on will all become new hot spots and trends.