Bonas Will Win The Lottery If He Wants To Create A Win-Win Joint Venture Mechanism.

Market competition will be

With the comprehensive competition of innovation ability, when all brand businesses of single knitting category are facing the pressure and bottleneck of development, they should make good use of the power of intelligence aggregation and take the whole industry chain integration ability as a winning weapon for the future.

Drawing on the successful operation mode of international clothing brands such as ZARA, UNIQLO, H&M and GAP, and combining the needs and characteristics of the Chinese market, in the process of seeking innovation and upgrading, Bonas takes the experience of customer value as the core, and integrates the single category strength manufacturers in the industry, and builds a new business platform with unified brand image support and standardized operation mode.

Stepping into the tower of Bao nasi, people can instantly feel the solid strength of traditional enterprise's solid development in the past 30 years. But when they walk inside the company, they find that the elements of fashion and vitality such as color, splicing, and creative display are everywhere. It also makes people wonder what kind of enterprise they are and who is in charge of the development course of this big ship.

First see China

Hong Tingjie, general manager of Group Co., Ltd., a young post-80 generation, is easy to generate "two generation" Lenovo. But the answer given by Hong Tingjie is that "the two generation is not accurate. I am exactly the 1.5 generation of entrepreneurs."

From the first few hosiery machines to a large modern enterprise group, mainly stocking industry, brand management, market management, stocking, knitting, trade and investment holding, it took Bonas only 30 years to imagine that such a speed of development is undoubtedly amazing. In Hong Tingjie's words, this myth was not built in a day.

Hong Tingjie, who was born in 1982, witnessed his sister and brother-in-law set up a small stocking factory in junior high school. Together with them, they went through the hardships of repairing machines, buying raw materials and running orders when they first started their business.

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The dream is to become a painter, but the position of "the 1.5 generation of entrepreneurs" has made this young man earlier than his peers clear that he shouldered a heavy family expectation. So when he was in college, Hong Tingjie dropped out of art and studied business and read international trade. After his return to school, besides professional and practical accumulation, Hong Tingjie had been thinking about how to achieve sustained power in the Internet age to achieve brand development.

So where does the power come from? Now most of the traditional enterprises are seeking pformation and upgrading.

He told reporters that by borrowing Ma Yun's words, the first industrial revolution, mankind entered the steam age, produced factories, engaged in production, led to the first World War; the second industrial revolution, mankind entered the era of electric energy, generated enterprises, engaged in trade, led to the Second World War; now, the third revolution, mankind entered the information age of nearly 20 years, information technology, Internet, mobile Internet, Internet +, "these are the changes we are experiencing in this era."

According to the historical rule of 50 years of an era, we will have 30 years of development in this era. Now we have decided by ourselves ten years ago. The present situation of enterprises is decided ten years ago. The enterprises after thirty years are decided by now.

Brand upgrading is the historical mission of Bonas's development to Hong Tingjie, the 1.5 generation of entrepreneurs. At present, Hong Ting Jie's efforts are to upgrade Bonas to a platform enterprise, including ordering platform and supply platform, thus forming a complete industrial ecological supply chain in the integration of commodity planning, production, logistics, sales and operation.

"The most important thing to do is to have a strong foundation.

At present, Bonas has laid out several domestic R & D and production bases in Zhejiang and Jiangsu, and has more than 8000 retail terminals throughout the country. It has more than 300 distributors in two or three main lines of the country and more than 100 brand chain stores in major cities. We have the main shopping platform, more than 2800 network agents, such a powerful brand strength and channels to support the supply platform.

Hong Tingjie further explained that the core of the knus platform is to adopt a win-win joint venture mechanism. "Before we used socks as the main business, we used scarves, shirts, thermal underwear, shorts, bra, and so on.

"Now that we have come to the age of product differentiation, we have to specialize in technology. We must take the lead of every enterprise to integrate resources so that we can adapt to the development of the industry.

For example, our own specialty is making socks, but now I'm going to do underwear myself. I'm sure I can't compete with others. So now we have to find the most powerful underwear manufacturers. I need scarves to find scarf manufacturers, and then I'll have a brand authorization.

We built a life hall model on the basis of the consortium. After integrating the resources of various manufacturers, we put their products in our living hall to show them.

Hong Tingjie said.

Why are businesses willing to join Bonas's platform? Hong's understanding is to help meet capacity requirements and help solve shared inventory risks.

As long as they can help suppliers solve these two problems, they will naturally "throw their arms around".

How to solve these two problems? Baoa has shared many years' brand accumulation, channels, customers, and all of them to the platform, from the suppliers in the supply chain to their own channels, under the brand positioning of baoas, to control market demand and balance production and marketing decisions.

On the other hand, through Bonas's perfect ERP management system, we will make all the branches in different places.

Warehouse goods docking to the platform, so that all Bonas distributors and customers at home and abroad can make their own orders, so that the warehouse will become an intelligent warehouse that will sell.

"Besides, our socks are a fast food product, which pays attention to meeting rate.

However, now to make a new brand, the investment is very large. Bonas has already gained a certain reputation in the industry. To join us, the platform is only a brand name for Bonas. The product line is the same, but only for a label. Their manufacturers can also find a distributor to supplement the original channels, and also increase their sales.

And on this basis, I bring out my best and best things to share with them, reduce their risk and increase their profits. Based on this win-win situation, everyone is very willing to join.

Hong Tingjie said.

In Hong Tingjie's blueprint, the use of big data to build intelligent storage is an indispensable and important part of creating the supply platform of the company. It is also the only way to upgrade Bonas's brand in the Internet era.

In his view, China has entered the era of consumer sovereignty, and only by truly grasping the pulse and brand of consumer demand can we go a long way.

At this point, the core of Internet thinking and product has become the magic weapon for Bonas to win.

We must pay close attention to product development and research.

Besides, Hong Tingjie focused on the breakthroughs of brand upgrading in logistics and warehousing. He said that these two pieces are the most recent link to consumers. "We want to rely not only on consumers but also on every movement and psychology."

"From each consumer phone model, IP entry, courier address and other information can completely classify and analyze consumers, to each customer data, the use of intelligent hardware and software, not only can save a lot of time and cost, more effectively reduce the error rate, greatly shortening the capital turnover period, which will increase our chances of survival.

This is why I have been actively promoting Bonas's 4 pformation of industry.

Continue to say, "now business can no longer stop at the stage of taking pictures and making decisions and taking risks with experience. If we go on like this, we will die."

The new business model put forward by Bonas is the integrated business mode of enterprises participating in the industrial links such as commodity planning, production, logistics and sales. The emphasis is on "full participation" rather than "full ownership". From the operational form, it is similar to vertical integration, but also has the characteristics of horizontal integration.

Through the innovation of this mode, the front end is a one-stop chain store which can meet the needs of consumers, and is a whole industrial supply chain in the back-end, which is integrated with commodity planning, production, logistics, sales and operation.