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    Double 11 Stores Have Bright Before "Hard Recruit"

    2015/11/10 16:44:00 35

    Double 11Physical StorePromotion

    Double 11 before, the former battle between the electricity supplier is very hot.

    The store has not been idle. Recently, various shopping malls, supermarkets and franchised stores in the provincial capital Shijiazhuang have been offering the banner of "enjoying the double 11 ahead of time". Sales promotion and experience activities have been staged in advance, and a large number of pre-sale tickets have been sold.

    For the "fitting family" who is preparing for online shopping, the shopping mall also says generously: "shopping at random" is not the same as online shopping.

    Double 11 stores have bright before "hard recruit"

    Reporters yesterday from several electrical stores and shopping malls, supermarkets learned that double 11 activities are early warm-up, this weekend will be a peak.

    "Supermarket 5 fold," "shopping cashmere sweater 1.5 fold up", "convenience store to buy 11 yuan to send 11 yuan"......

    Double 11 has not yet arrived, the provincial capital stores have started a crazy sales promotion, and recruit tough, willing to sacrifice this, so that many consumers can not help but advance.

    "Next Wednesday is the double 11, for the physical store, this weekend is definitely a key promotion period, double 11 activities will be launched ahead of schedule."

    North related electrical appliances responsible person said that their double 11 activities actually started from 1, and 7 is the last peak.

    Suning Appliance and Gome's local store activities will also be vigorously opened this weekend. A large number of double 11 explosions will be listed in advance.

    North City Mall also played the slogan of "no need to wait for Carnival". In November 1 to 10, the double 11 activities were launched vigorously.

    North supermarket and Yonghui supermarket have also taken a large amount of sales promotion, some of which are directly 50 percent off, which is rare for supermarkets.

    Physical stores double 11 the day's deposit, advance sale also started early.

    Mrs Liang went shopping 36524 yesterday, and bought 20 yuan snacks to get two 11 yuan red packets. The clerk told her that it was a double 11 activity, 10 yuan before the 10 yuan to buy 11 yuan to send a red envelope, to double 11 day of cash.

    36524 of the staff said that the double 11 activity was the largest in history, giving red packets first, then using red packets, and double 11 was equivalent to 22% off of the total.

    "Before the world"

    Double 11

    "Pre-sale card" has also begun to sell, and a large number of international clothing and cosmetics can be reused.

    "I just bought a color TV from an electrical appliance store, and the salesperson told me that this is the price of double 11, which is now bought ahead of time, so that the double 11 will be crowded with everyone, and of course, the gifts on double 11 will also be available."

    Ms. Lee said that on the day of double 11, she would look at the price again and estimate that it would not drop again. If it really dropped again, the sales staff also promised to redo the list, that is, to retire and buy it again at the same price.

    In the interview with reporters, many consumers expressed their concern about the discount of physical stores. After all, the products of physical stores are still visible, and experience is better.

    Online price

    Similarly, priority will be given to physical stores.

    A consumer said that now the online and offline increasingly synchronized, if it is to buy large pieces, we must all pay attention to, which is affordable to buy which.

    Even chain drugstores have joined the double 11 carnival.

    Shen Wei pharmacy not only has special sales promotion, but also will launch a big public welfare activity on the day of November 11th.

    "There is a buyer's show: you tell me this is the same money? I believe it" - this is the slogan of a provincial mall official, which is the two little coat that looks like the real quality.

    This slogan is equivalent to telling the fitting family: you can try the fitting in the mall, but the clothes you buy from the Internet are not necessarily the same.

    There will be a lot of "double 11" every year.

    Fitting family

    "Go to the fitting room to try on the clothes, take the number, and mark the shop. Only wait for double 11, then make the order after the price is reduced.

    This year, there are also many "fitting families" flocking to the shopping mall. For this reason, the attitude of shopping malls is becoming more and more tolerant: since they can't manage, simply let go and make sure that their products are genuine.

    The staff of a shopping mall in the provincial capital said that in fact, the brand is also smart enough to provide different styles on line and offline to avoid price differences.

    "The same brand of goods, online discount is a lot of old money, and shopping malls are not the same."

    In addition, there will be a lot of special items in the mall that are cheaper than those on the Internet before the double 11 promotions.

    The experience based consumption complex is not afraid of the electricity supplier, but also because the brand lines and lines are coming together, they will also experience lots of experience.

    Ling Zhicheng of Le Tai Center said that Le Tai did not carry out large-scale activities on the day of double 11. However, all brands were offering online and offline synchronization preferences, such as UNIQLO, HM and other fast moving items would attract customers to shop, and at the same time promote consumption of food and leisure. Double 11 days would be a Wednesday, and it is expected that turnover will exceed normal weekend.


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