What Is The Risk Of Brand Women's Wear Shop Avoiding Peers?

Many people invest in clothing to complete the first step of entrepreneurship, because it is small risk, little investment, easy to complete the primitive accumulation of capital. Clothing enterprises rely on value-added products to reflect the profit point. And how to avoid extra planned losses and uncertain losses in the value-added process is the top priority for brand enterprises.

The cash flow in the garment industry is relatively slow. Now it is customary to calculate a large capital cycle every 3 months. Operators should break up a lot of small capital cycles from a large capital cycle. For example, the fast track sales of the best sellers and the spot purchase of some temporary matching products have led to the increase of the efficiency of fund utilization.

The former is the key to success, and the latter is the cause of failure. Enterprises with an effective inventory rate of more than 30% can succeed in the retail sector.

On the counter, salesmen like the best selling styles. Therefore, the best selling styles are often worn on models. But this style is also the fastest. When many customers come to buy, they find that they do not have their own number. At this time, you have lost the chance of making profits. Therefore, what modern marketing emphasizes is not the absolute value of each counter, but the effectiveness of inventory.

(1) the number of shop assistants should be right. If the shop customer Less than shop assistants, more than on stage, is the luxury and failure of store management. When hiring and appointing a salesperson, the boss should try his best to make the best use of his talents so that every salesperson can maximize their strengths and functions. This is an effective way to reduce costs.

(2) savings in operating expenses. To rationalize the operation of the store. capital The rational use of shop owners should pay close attention to the conservation of various operating costs. Shop owners should have an entrepreneurial view, clench their teeth, overcome difficulties, and be thrifty and frugal, and spend every penny on the knife edge.

(3) increase the turnover per unit area. To grasp the needs of customers, we can give full play to the composition of the business premises, the combination of the commodity series and the display and display effect of the store performance, and strive to increase the purchase price and increase the number of transactions, so as to improve the business efficiency of the unit area and reduce the unit cost.

(4) ensure total profits. In the light of the adjustment of the overall commodity plan, the collection of commodities, the selection of manufacturers, the emphasis of sales promotion and the sales method should be coordinated with each other, and the main points should be grasped at any time. cooperation Manufacturers are informed of the procurement information.

Generally speaking, there will be a floating rate of 5% to 1 5% in a more strict shopping mall, and this part of the floats will be signed before opening up. Smart businessmen will use various methods to reduce the deduction rate in the contract. For example, the average reverse rate of a high-end shopping mall in Shanghai is 30%. If we reduce the ratio to 28%, if the annual turnover is around 2 million yuan, the net profit will be 40 thousand yuan a year, which will account for 3.9% of the gross profit and 11% of the direct cost.

In many industries, prices have a great relationship with time. According to the survey, the depreciation rate of computer products is about 0.1% per day, while the clothing industry is even higher, reaching 0.7%. That is to say, when selling products 10 days in advance, the value of the product will depreciate by 7%, while the gross profit margin will increase to 13%.

To achieve the above mentioned points, the possibility of appreciation of your clothing store is much larger. Manage your storefront and win more room for appreciation.