Consumers Can'T Finish Buying This Year And "Double 11" Bye Bye.

After the bell that struck 12 last night, the annual "double 11" came again. At this time, in an almost frenzied atmosphere, the once excited, lookaside and despised people could not help joining the national banquet, as if not picking up a bargain on this day would doubted whether they would live.

Because, "missed today is going to wait for another year", under such circumstances, how many people are calm?

Really.

Since 2009, the "double 11 Carnival" of "artificial" seems to be faced with all kinds of problems of "seven year itch". Let's look at those sellers who are deeply entangled and the buyers who feel tired. How much passion do you still have in the "double 11"?

"Competitors are inside, do not participate, can not compete with others to sell.

Take part in it. It is losing money and making money.

One has participated in 4 years' double 11 '.

The leader said in a tangle.

And a child safety chair manufacturers responsible person said, can not only look at sales, to calculate the traffic advertising fees, and to make enough low discount, 7788 cost plus, gross profit margin is getting thinner.

Tired of not feeling loved buyers

Just buy it.

"Double 11" sales promotion is too flickering. I wanted to buy a fridge. I saw a book on the Internet and said it was 800 yuan. I checked it. It was 3199 yuan at the beginning of August, and now it is 3999 yuan. The merchant said, "double 11" big discount 800 yuan. Is this not equal to a circle of penny? It's really speechless! "Liu Ping, a white-collar worker, complained in her circle of friends.

Similar to such a pit, Liu Ping has jumped in more than once.

"Last year," double 11 ", I bought a cashmere coat coat for my mother on Tmall. At that time, the price displayed on the page was 3999 yuan, while the" double 11 "day only cost 890 yuan.

Finally, plus the 50 yuan coupons that the store can use, Liu Ping bought the coat at a price of 840 yuan.

However, until the second day of the end of the big promotion, the price of the product is really up, but the current price is only 899 yuan.

"Although it is also cheap, but for a pregnant woman who was pregnant for 8 months at the time, it is not worth saving dozens of dollars to stay up late," in short, "this is purely manual labor, too tired."

Liu Pingyao shook his head, this year's "double 11", and she did not make any further orders.

People in Linzhi use their "crazy impulse shoppers" to describe themselves, only to see her last year's "double 11" victory can be imagined.

Opening her 2014 purchase record, in order to make enough of 100 concessions in 500 provinces, she bought the laundry detergent and disinfectant for a whole year, or picked it up carefully, matching all kinds of bottles and bottles, just 508 yuan, mail, special price and save money.

She said, "cheap" is occupied. In the year, clothes were washed more diligently, but even so, there were many stores in the lockers.

"There is a commodity in the locker, which makes me very puzzled. I don't know what kind of" lose heart crazy "will store up these two stainless steel pots.

In fact, Linzhi told reporters that she was in fact prepared to start with a raw juice machine. Last year, "double 11" the machine did reach the lowest price of history, but the key is that the merchant also said "add 298 yuan to buy two stainless steel pots".

Two yuan only 298 yuan, so determined to buy and buy! The result is that the original juice machine has been used after receiving it, but the stainless steel pot that has been bought has not been demolished even now.

Not only in the locker, but also in her wardrobe, there are several pairs of underwear that she bought last year "double 11" at a low price, some of which have only been through several times, and some have not even been cut.

In order to avoid the explosion of the locker in my home, I deleted all the unnecessary things in the shopping cart. "This crazy impulse shopper" chose to turn off the computer and cell phone at 9 o'clock, and went to sleep happily.

Entangled sellers

Passive drag into price mire

Year after year, "double 11" is going to rush year after year. Nowadays, Internet operators are more and more "powerless" for this price war.

Seller Qi Wei is one of them.

In order to participate in Tmall's "double 11" activities, we must follow its rules, take out the lowest paction price in the latest month, and fight ten percent off again during the "double 11" period.

"This course can attract consumers, but it has little significance for businesses."

Qi Wei said, first of all, such a low price, there is basically no profit margin; secondly, low price will let "double 11" before and after the month sales into the freezing period, for example, recently, basically no deal, everyone is ready to "double 11" early in the morning to order.

Chiwei feels that these sellers who passively drag into the quagmire of price war feel like buyers' "self chopping hands".

"This kind of overdraft consumption will make us pay more manpower and material resources to deal with it. If we do not respond well, such as sending wrong goods and postponed delivery, we will bring bad reviews, which will be more harm than good."

In Qi Wei's view, after experiencing the initial novelty and the climax of the year, the buyer has already had a relatively rational expectation of the carnival, and the "chopping hand party" of the frenzied sweep of goods has now become a "prudent party" of three goods.