Tmall Double Eleven Category Champion: Home Textile Category Top Roley Home Textiles LOVE

The top list of home textile category is Luo Lai home textile LOVE, which is the fourth time that Tmall has become the top eleven home textile list of "double eleven". Roley home textiles was founded in 1992, formerly known as Nantong Huayuan Embroidery Co., Ltd., after its establishment in 1995, Jiangsu Jiangsu Group Co., Ltd., LOVE is the brand of Roley's home textiles.

For the whole Tmall's "double eleven", it is in a state of joy and anxiety. Suddenly, the brand names of Taobao's battlefield have disappeared. Instead, they are the traditional ones who are actively thinking about spanformation and upgrading. The panning brands who have stepped on the footsteps of Taobao are always inferior to traditional enterprises in terms of brand names and supply chains. This also reflects the advantages and space of the development of traditional enterprises in the Internet age.

The spanformation of Roley's home textile industry is manifested in the following three aspects: first, open online sales platform and improve sales channels; Roley home textile started selling on the official website in 2009, and developed an online sales brand LOVE, occupying the three party business platform of Tmall, Dangdang and Jingdong. Then, in 2013, it incorporated LOVE into the LOVE, and built it into a one-stop brand home online shopping platform. In 2014, Luo Lai home textile adjusted its sales channels, tied up with its franchisees, and operated part of the joint venture channel. In 2015, Luo Lai home textile began to set foot in the micro business channel.

Second, expand the product category and extend the industrial chain; in 2015, the home textile began to force mother to child home, smart bedroom home, and continue to make efforts to spanform. Roley, chairman of home textile company Xue Weicheng, mentioned that Roley home textiles is spanforming from "big home textiles to big home". In April 2015, Luo Lai Home Textile Co operated with he Tai to develop. Smart home And family health products.

Third, the introduction of partner system, the creation of investment funds, management reform; Luo Lai home textile in October 2015 renamed the company as the life of Polytron Technologies Inc, the introduction of partner system, the division split into a subsidiary, the parent company has become an investor role. In addition, Luo Lai home textile also set up investment funds with ARI consulting and Gobi Chuang win cooperation, ready to invest in many Internet companies.

　　 Home textile So far, the development mode of "industry + fund" has been formed. Its chairman Xue Weicheng mentioned in June 2015 that the spanformation of home textiles has only just begun. In the third quarter earnings report of Luo Lai Textile Co., Ltd. in 2015, its growth rate of net profit was higher than that of its revenue growth. Nowadays, users' thinking and experience are more important in the market. This is why companies who have already listed and failed to list will need more thinking in the future.

And the backward brand of Amoy brands should continue to improve themselves in the future development. Based on the advantages of their products and fans, we should step up efforts to grasp the supply chain and create brands. Han Du Yi she Chairman and CEO Zhao Yingguang has publicly stated that the future 80% of the online market is left to the brand with internet gene, so building a brand of its own is essential for the Amoy brand.