Textile Industry Encountered Cold Winter Change Mentality Survival, Development: Market Demand Forced Product Diversification

Recently, Ming Sheng, Dongming

Ltd. has become the first supplier of supplies to the army in Dongming, and has caused shock in the industry.

Today, Shang Shengyou, chairman of the company, said that becoming a supplier of military materials is a strategic move for enterprises to innovate and develop. It is both an opportunity and a challenge.

Textile industry encountered cold winter to change ideas, survive and seek development

"Persistence is victory, confidence is more important than gold!" over the years, Shang Shengyou often instilled such an idea to the cadres and workers of enterprises. Under the environment of the national economic downturn, the textile industry encountered severe winter, and most enterprises overcapacity, plus

The strong impact of the yarn has not been eliminated and survived in the big reshuffle of the industry, which has once been the goal of the development of the enterprise.

In Shang Shengyou's view, this kind of industrial crisis is the cyclical rule of economic development. "Only bankrupt enterprises fail to go bankrupt".

From this perspective, the temporary crisis is conducive to the long-term development of quality enterprises.

It is reported that in order to alleviate the plight of overcapacity and market reduction, Ming Sheng Textile strictly grasps product quality and management, changes management ideas, abandons the production of low-end spinning, and continuously develops high-end spinning market.

At the same time, by avoiding the peak production of electricity prices, we can optimize production management, reduce operating costs and enhance the competitiveness of enterprises.

Product "civilian" upgrade to "Military" management and credibility as the key.

With the determination of development, Ming Sheng Textile is aiming at military products.

For productive enterprises, "Military" is a gold lettered signboard, representing the strength and quality of enterprises. At the same time, "Military" high standards and high standards also push the operation and management of enterprises to a new height.

With new goals, Ming Sheng Textile has gradually been declared a supplier of military materials in accordance with the relevant procedures of the state.

After nearly a year's efforts, in August this year, the relevant departments of the PLA General Logistics Department began to conduct research, investigation and demonstration for more than two months.

In November of this year, Ming Sheng Textile became the supplier of military materials purchasing and warehousing in 2015.

"The selection of suppliers by the armed forces will take a comprehensive look at the scale of enterprises, production equipment, product quality and financial status, especially in two aspects of management and reputation."

Shang Shengyou said that the high standard and strict management concept of production and management that the enterprise has been adhering to for many years has now been recognized by the army.

Market demand is forcing the dawn of product diversification.

Years of persistence have been rewarded and become a supplier of military materials to enable Ming Sheng Textile to seek a new starting point.

However, this is just passing the threshold, and the follow-up development still needs excellent products and diversified services to support.

"This is the opportunity for the new era of Ming Sheng Textile, and we will seize it." for the cooperation with the army, Shang Sheng said that Ming Sheng Textile not only provides good spinning for downstream enterprises in the industrial chain, but also produces weaving.

The end products such as clothing and clothing will promote the diversified development of products and increase the added value of products.

"Simply speaking, what the army needs, what the market needs, what we produce."

Shang Shengyou said that Ming Sheng Textile is preparing for the new 1000 mu plant.

The Textile Research Institute marries to develop new products for market demand.

In addition, with the good reputation accumulated in the Zhejiang market for many years, the head of 32 large textile related enterprises of the Zhejiang chamber of Commerce will arrive at the Ming Sheng Textile negotiation business in the near future.

In the plight of the market downturn, Ming Sheng Textile is moving towards this twilight, and resolutely go on.