Shanxi Electricity Supplier Pactions Amounted To 137 Million Yuan Clothing Entity Store, "Business Is Difficult To Do".

Reporters in the clothing city to the shopping mall, see the sales hall is cold and clear, in addition to several children clothing shop reluctantly call, many shops are closed.

"Shops are hard to open and business is bad" has become the biggest worry of many shopkeepers.

In the double eleven shopping carnival,

They were also victories, and the 137 million yuan trading volume delighted everyone.

However, those stores are worried, and although their families are fast following the trend, they are struggling to get the money. But in addition to the big supermarkets, the sales of other stores are very few.

The store has suffered a cliff shaped slide, and the business is hard to do.

The market situation is bad.

From the beginning of the year, almost every downtown area can see the advertising information such as "Wang Pao pfer, low price pfer, shop leasing" and so on. In the reporter's interview, it was learned that "shop difficult to open and business not to do well" became the biggest worry of many shopkeepers.

Reporters in the clothing city to the shopping mall, see the sales hall is cold and clear, in addition to several children clothing shop reluctantly call, many shops are closed.

Mr. Liu, who opened a snack bar in the neighborhood, told reporters that the same person was pretty good at the beginning, but now it is getting worse and worse. Fewer and fewer shoppers are shopping. If this continues, it will be difficult to maintain.

Boutique clothing mall business is also very thin, "half a year's turnover is not up to the previous two months, business is really difficult to do, you see, the whole floor sales more than the purchase of goods, almost zero sales in the morning, ah."

A shop that once sold clothes on Taoyuan road has been "closed down". There are many words on the door, which are called "Wang Pu rents". The reporter called the telephone on the top of the tenant's identity. The other side told reporters that the shop area was 100 square meters, the rent was thirty thousand a month, and the price of last year did not need to be pferred. When the reporter asked if he could offer any more concessions, he said he could talk about it again.

"It must be changed, otherwise it will be a dead end."

Ma Li, who has been engaged in clothing business for many years, told reporters that "businesses should look for areas that electricity providers can not reach."

Although electricity providers are convenient and affordable, there are some areas where electricity providers can not touch them.

For example, a garment must be touched and tested before it can understand its material. For example, beauty products can only be bought after the actual experience.

Under the suppression of electric business, the entity store must develop the field that can be expanded under the Internet so that it can go out of its own way.

Relevant personages of the provincial clothing association said that consumption experience and personalized service are the key to electricity supplier's difficulty in replacing real consumption.

Entities need to strengthen the "short board" of e-commerce providers, provide diversified format services, and build a one-stop shopping entertainment experience.

In the shopping mall, we can realize the entertainment integration services of the major clothing brands, retail services, food, movies, games, etc., and enhance the experience and interaction according to the theme location and consumer demand, create the bright spot of the building, improve the shopping environment, and enhance the service level of the waiter.

In addition, the entity store should conform to the trend of the times, take the initiative to "touch the net", combine virtual and reality, and integrate online and offline.

For example, shopping malls store online stores and open online shopping centers.

We should promote the development of our own APP, WeChat and so on, enhance online consumption interaction, or cooperate with e-commerce providers to provide offline services.