Designer Liu Yong: "Learning And Tolerance Is A Constant Pursuit".

"A designer's growing up, continuous learning and good tolerance is very important. More than 20 years ago, my master warned me, "what we do in our business is three years old." With the growth of Mercedes Benz China International Fashion Week, Liu Yong has stepped to another level of career in the process of constantly absorbing nutrients and self improvement.

　　
Liu Yong won the "best men's wear designer" in the annual awards of China Fashion Awards in 2015, which is Liu Yongdi's two best men's wear designer. Comparing with the first prize, Liu Yong has a lot of peace of mind: "the main goal of this year's Mercedes Benz China International Fashion Week is to display the results of the year's learning to everyone, and no longer pay much attention to the awards."

After graduating from college of fashion design in 1989, Liu Yong worked in costume design, suit technology learning and volume measurement in Anhui textile and clothing Research Institute, and then went to Shenzhen to continue to work in related fields.

In Liu Yong's career, the most influential part is his experience in designing commercial brand clothes.

　　
"In 1995, I began to work as a commercial brand fashion designer. I think this work is a good discipline for designers. When designing a business brand, it transforms the designer from the state of focusing solely on self creation to the state of career design that balances creativity with consumer acceptance. A mature professional designer should be tolerant of the style and design of the garment. " Liu Yong said. "I have always followed this idea. After nearly 20 years of working in an enterprise, I launched my own work and brand last year."

In Liu Yong's view, continuous learning and good tolerance are very important for a designer to grow up. More than 20 years ago, my master warned me, "what we do in our business is three years old." Therefore, I will often go to the press conference, including the press conference of new designers, the design of senior works and the works of foreign designers. At the very beginning, I could not understand when I was in contact. Later I saw more, and I could see some contents slowly. For example, designers had a logic of inspiration, color trends, and pattern changes. Once you see clearly, you can get some inspiration and inspiration from them, and apply them to your own design. Liu Yong said, "this process is a process of nourishment and self improvement."

In addition, Liu Yong has his own view on the relationship between art, design and market.

"In my years of planning, I have been studying the pattern of correspondence between fashion design and market. Designers can not arbitrarily add their creative ideas to clothing products, otherwise it will become a product of creating works rather than market needs. This is also the requirement of the "commodity planning" system for the preceding work of the design, requiring the designer to carry out the "fill in space" proposition design according to the operation process and framework mode of the enterprise specification, and only in this way can we meet the design and market coordination and establish the core competitiveness of our own sustainability. Liu Yong said, "I very much agree with what Drucker said:" the existence of any business organization is constantly creating customers. "

Now Liu Yong is changing from the commercial brand operation mode to the private customization field, which requires the overall adjustment of personal mentality and operation focus. In the future, Liu Yong hopes to further improve the personal customization series of personal brand, and make product design, operation mode, service process and supply chain more refined. In addition, Liu Yong also hopes to make some contributions to the society through his practical experience in the field of design, commodity planning and professional training.

It has been 10 years since Liu Yong was released in 2004 in China fashion week to get the top ten designers. The Mercedes Benz China International Fashion Week platform helped me, from an obscure designer, to the "best designer of the year". Liu Yong said, "without such an open and inclusive platform for designers to display and display their talents, our progress will be rather slow. At the same time, this stage of displaying talent also provides talents for enterprises and brands they need. Sincerely wish Mercedes Benz China International Fashion Week will be more brilliant in the future.