Hai Tao'S Enthusiasm Is Rising Day By Day, And Price Is The Key To Winning.

The enthusiasm of Chinese netizens is increasing, and price is the key factor affecting the decision making.

Yesterday, the third largest overseas payment platform PayPal and International Market Research Institute Ipsos jointly released the second global.

According to the survey report, 35% of China's online shopping consumers had experienced the experience of Hai Tao in 2015.

73% of respondents said the price was the main reason to consider whether cross-border shopping.

Consumers of online shopping in China

High degree.

In one year alone, the proportion of online shopping consumers who had experienced Hai Tao increased by 9 percentage points to 35%.

34% of China's online shopping consumption uses smart phone shopping, which ranks second only to Nigeria in 29 countries.

Data show that over the past year, 81% of Chinese adult Internet users have experienced online shopping.

Despite a 1 percentage point increase compared with the previous year, considering the huge population base in China, the actual growth should not be underestimated.

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Experience accounted for 35%, which was only 26% in 2014.

Price is still the most concerned factor in cross-border shopping, and 73% of respondents said that price advantage is the main reason for them to consider cross-border shopping.

At the same time, freight has great influence on the decision of consumers.

Nearly half of the respondents said they were not interested in cross-border shopping, and the other half said they would be more willing to try cross border shopping.

Lai Yang, Secretary General of Beijing Institute of business economics, said that for Chinese consumers, there are several barriers to cross border shopping, such as tools, channels, pportation, language and so on. But with the enrichment of cross-border e-commerce platforms, these barriers are being gradually reduced.

At the same time, due to tariff, pricing and other factors, the price difference between many commodities at home and abroad is large, and consumers themselves have larger consumer demand for high-quality goods abroad. Therefore, it is an inevitable trend that the proportion of consumers in online shopping is increasing.

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After the closure of 3 stores in the mainland in LV, luxury brand Burberry (Burberry) also began to adjust.

A few days ago, Burberry group and Taigu real estate reached an agreement to close the two floor business area of flagship store in Taigu square, Hongkong.

It is understood that after the closure of the two floor business area of Burberry, the business area is only one layer.

Burberry opened its flagship store in Taigu Plaza in Hongkong at the end of 2012. It was the first flagship store opened in Hongkong.

Burberry's performance in Hongkong has become a "drag on the back" existence.

According to the results released by Burberry in the first 3 months of the fiscal year ending June 30th, Burberry's global retail income excludes exchange rate volatility by 10%.

But the double-digit decline in sales in Hongkong has led to a one digit decline in the Asia Pacific region.

From the analysis of the North Institute of Commerce, Burberry's reduction of flagship store in Hongkong is due to the poor performance of Hongkong market and the choice to keep profits.

China's luxury goods market has become the "worst hit" of luxury brand performance in recent two years due to anti-corruption and price differentials at home and abroad.

Hongkong's market has declined significantly due to the decrease in mainland tourists this year.

This year, Cox and Tigo have also turned off the flagship store in Hongkong.

But Burberry's adjustment to stores this year is more than that.

According to the plan announced by Burberry in the conference call, the store will continue to improve its portfolio in China, closing 10 stores during the year and closing about 5 in fiscal year 2016.