What Changes Will "Internet +" Bring To Dyeing And Finishing Enterprises?

The promotion of "Internet +" to traditional textile enterprises coincides with the "pursuit of excellence in technology and quality" emphasized by the craftsman spirit.

The traditional manufacturing industry embraces the Internet, not just changing, but upgrading.

Now, when the "Internet +" hot wind hits, do textile people dare to dance in the wind?

A few days ago, China's printing and dyeing auxiliaries, a leading enterprise, signed a strategic cooperation agreement with the largest printing design website, tile culture, and announced that they would work together to create a strategic cooperation agreement.

The first public space.

Once the news came out, it became one of the topics that attracted the attention of the industry.

When traditional and fashion collide, what changes will "Internet +" bring to the dyeing and finishing enterprises in the textile industry chain? What will happen to the two sides after their rebirth?

At the age of 30, pass shares are still a young enterprise in the eyes of chairman Xu Guanju, full of unknown and change.

"China is a big consumer country with a population of 1 billion 300 million. No matter how the times develop, the consumption potential of increasingly personalized and high quality demand is endless.

We can not simply hook the "overcapacity" with the development of manufacturing industry. The fundamental contradiction is that the level of development of manufacturing industry is not compatible with people's increasingly diversified and individualized demand.

Faced with the decline of some manufacturing industries in the society, Xu Guanju declared that when the curtain of the new era was unveiled, what traditional enterprises should do is not to keep away from their familiar fields, but to understand new rules, find new partners, and use new tools to make the original business better.

The emergence of personalized public service platform has entered the vision of p shareholdings.

It is understood that the Shaoxing enterprise has gradually launched online printing center, grey cloth supermarket, spot printed cloth supermarket and other platforms.

The company plans to build the world's largest one-stop trading website for printing industry in 3 years with the largest flower design, printing and dyeing, and grey fabric purchase.

"Tile side culture platform is connected to a large group of designers at one end, which is connected with a large number of fabric merchants, printing and dyeing factories and brand dealers at the other end. It plays an important role in effectively solving the matching pattern of supply and demand, and achieves a win-win situation and has good prospects for development."

Xu Guanju gave a high evaluation of tile culture.

As a new entrepreneurial service platform and O2O platform, tile hurdles culture, after the first round of rapid development in the pioneering period, is faced with the urgent topic of how to rapidly pform market opportunities and strengthen its core competitiveness in the era of speed winning Internet.

"It is undoubtedly a shortcut to cooperate with powerful enterprises to accelerate the development of strong industries."

Chen Jianding, chairman of tile fence culture, believes that there is a highly complementary relationship between Hua Hua and tile column on target customers, which has strong complementarity in terms of industrial advantages. After the two sides' cooperation, they can quickly expand the market impact and establish the status of the Internet + leading enterprises in the textile printing and dyeing industry to achieve a win-win situation.

Trillions of pactions at low cost

The cooperation between Hua Hua and tile culture is a hit and go.

According to the announcement, after the strategic stake in Chuan Hua shares, it will hold more than 50% stake in tile culture.

The two sides will build a O2O platform for textile and garment industry in the form of joint venture and cooperation.

When it comes to the future direction of cooperation between the two sides, Xu Guanju gives such an answer: through cooperation, we should make full use of the resource advantages of communication in customers, logistics network, capital and brand, and accelerate the tile platform to promote the layout of the national market and massive user aggregation, and promote the efficient and low-cost paction of the trillions of surface accessories market, and on this basis, we can derive supply chain management and related financial services.

"Of course, the big data of tile platform will also help the chemical industry to better grasp the development trend of the industry, and advance the R & D and storage of integrated printing and dyeing technology solutions, so as to bring better service to the vast number of printing and dyeing customers."

Xu Guanju added.

"Obviously, the strength of both sides is not bad."

An industry insider said.

Especially for Chuan Hua shares, it will undoubtedly speed up the upgrading and upgrading of the company's business.

Textile printing and dyeing industry is a typical traditional manufacturing industry, and the industrial form is still dominated by traditional lines.

With the form of "Internet +", tile column has changed the supply chain platform of textile dyeing and printing industry, and the stock investment at this time is expected to realize the reconstruction of industrial value chain.

Insiders pointed out that Chuan Hua shares will be able to make use of these big data to make a trend forecast and specific analysis of the textile and garment industry market, and advance the research and development and storage integration printing and dyeing technology solutions, and develop R & D work from passive response to active lead.

At the same time, it can also help the existing customers to bring over valued business orders, so as to enhance the volume of customers' business and enhance customer stickiness.

Even in the future, the two sides can explore supply chain management and financial services on the O2O platform.

Integrated innovation leads to fashion heights

The promotion of "Internet +" to traditional textile enterprises coincides with the "pursuit of excellence in technology and quality" emphasized by the craftsman spirit.

The traditional manufacturing industry embraces the Internet, not just changing, but upgrading.

True integration may be so.

Instead of completely replacing or subverting, they will influence each other in the process of impact and adaptation, take their own needs and complement each other, and ultimately achieve mutual promotion and promotion.

"Hand in hand with the culture of tile and tile culture is a creative process of integration. It is a process of integrating and integrating the elements of a company's strategy, technology, knowledge, resources, capabilities, organization and time, through active thinking, through the active optimization and selection of the elements of the enterprise's strategy, technology, knowledge, resources, capabilities, organization and time.

Li Binhong, director of the development center, is looking forward to the cooperation between the two sides. "I hope not only that such a fashion platform can become an interactive platform between designers and enterprises, but I hope it will become a fashion leader for the design of fabric designs in China."

The handover of shares is not the case.

Individual case.

This year, anuoqi Group invested 21 million yuan to make a dyestuff trading platform "seven colored clouds", and Zhejiang Longsheng also worked with Industrial Commercial Bank of China Ltd to enter the Internet financial market.

They are making corresponding efforts to shorten the intermediate links of circulation channels and improve the overall operation efficiency of enterprises.

Some people say, "standing at the draught, pigs can fly to the sky."

Now, when the "Internet +" hot wind hits, do textile people dare to dance in the wind?