The Strategy Of Attracting Money Is To Select Successful Stores.

For entrepreneurs, shop location is an important factor affecting the rise and fall of business.

In the process of site selection, we should not only consider the population density, geographical environment, terrain characteristics and other conventional aspects, but also consider the development trend of regional economy, income level, residential area planning and so on.

In addition, the characteristics of the road and the configuration of the shops should be taken into consideration.

If you choose a suitable store site, you should consider all the above factors. If you are a franchisee, you should also be good at getting the support from the headquarters. With the experience of the experts who join the headquarters, you can evaluate and prove the store site.

With the growing popularity of entrepreneurship, more and more people join the army of entrepreneurship. They dream of becoming their own boss and realizing their dream of making a fortune.

So all kinds of small shops came into being, and there were all kinds of ornaments in the clothing business, but opening shop was not as simple as people imagined, "opening today, making money tomorrow."

In the operation of the shop, it involves many links, such as site selection, financing, purchase, marketing, financial management and so on. Any one link may lead to the fracture of the whole investment chain.

Therefore, the details of shop opening should be thoroughly studied before investing in a shop.

International famous fashion brand X chain system direct shops and franchisees shop location success rate is as high as 99%. What factors support the high success rate of store location? Through the interview with X shop location department and its chain stores, we extract some basic principles to share with you.

Next, we will analyze the strategy and tactics of X franchising.

X chain thinks, for an entrepreneur, consumer spending is the key. To see whether a shop is located is superior, first of all, it depends on whether it can bring enough passenger flow.

Miss Wang of Shanghai decided to start her business in 2006. After intense preparations, her jewelry store opened, but after a month, the business in the store has been very cold, with few customers patronizing.

After careful analysis, it was discovered that the reason for the failure was that the factor of passenger flow was not fully considered when choosing the shop site.

The location of the store is relatively remote, and the flow of people is relatively small. Although the rent paid is relatively small, the income it brings is less.

With such a lesson, she took full account of the passenger flow factor when relocating the site. According to the density of the surrounding people, traffic conditions and the income level of the residents, the location of the shops was selected in a relatively concentrated roadside in the residential area.

Her business is excellent now.

Miss Chen feels very touched when it comes to site selection.

She said,

We must firmly bear in mind that the "source of tourists" is the "source of money". The location of the shops is chosen in a relatively concentrated commercial area. Although there will be problems such as rent and competition pressure, the location of the shops is more conducive to the accumulation of popularity. We must not choose shops in remote areas because of these worries.

The so-called "business circle" refers to the round consumption area formed around the location of the shop and extending to a certain distance.

Business circles generally include three kinds: the first is located in the core business district of the city, the business of this area is very developed. Because of its high popularity, it can attract consumers from different regions and different levels. The second generally refers to the regional commercial office building or development zone, which is suitable for the young people who stand on the cusp of the fashion trend. The third are mainly distributed in the large and medium-sized communities, and the target population is mainly the residents in the community.

X chain thinks, generally speaking, goods.

Usually, it must be restricted by a certain geographical scope, that is, goods generally have relatively stable business circles, especially in jewelry industry.

Different shops have great differences in the shape and scale of their trade area because of the different types of goods, topography and regional scenery, scale of operation, traffic conditions and customer level.

Therefore, when the X chain store is located, it will generally determine the appropriate business area according to the specific circumstances, so as to locate the location correctly.

We always have to look at problems in the light of development and change. Instead of choosing the most prosperous sections, we will be able to earn money. Maybe today is a busy commercial street, and tomorrow will become a lonely place.

When he chose a shop in Chengdu, he chose the location of the store in a "gold" area with dense flow of people and frequent commercial activities. When she was ready to do a big job, the municipal government incorporated the area into the scope of the recent planning, and many merchants withdrew.

It can be seen that the location selection of X chain stores not only focuses on the current situation, but also considers from the perspective of long-term development of the region, not only to understand the corresponding changes in policy planning, but also to pay attention to future development laws and regulations.

We often see that next to a jewelry store, there are always others.

These related shops have not only been dragged down by competition, but also increased the attention of target consumers, thus making the relationship between them more stable.

Because if there are many shops selling jewelry on a street, people will think of this street once they want to buy jewelry.

Therefore, X chain stores not only do not worry about running their competitors, but also compete with competitors when necessary.

It is generally believed that when the shop is chosen, the more prosperous it is, the more money it will make.

Not exactly.

Because there are many factors to consider in the choice of store location.

Sometimes, the sub optimal location creates more profit space than the optimal location.

Miss Fang in Yunnan did not choose the shop in the prosperous area. She opened a mid-range X store beside a university, and there were no other jewelry shops around her.

But this little shop brings her more than 10000 yuan net profit every month.

Because her X price is relatively high cost performance, relatively suitable for students who are not economically independent. Therefore, college students often visit her small shop and choose their favorite items.

Because of the importance of storefront site selection, the X franchise system usually provides help directly to its franchisees, or sends professional personnel to the site to help locate the site, or to check and evaluate the stores of the franchisees, so as to prevent the shop from making wrong choices.