Old Folk "Small Hemp Shoes" Go Abroad

Tianshui Gangu county "desert line" hempen sandals Focusing on building trademark brands with regional characteristics and handicraft industry, we should boost the strength and strength of enterprises relying on brand effect, and effectively promote the development and growth of characteristic industries. At present, the farmers who participate in the processing of shoes are radiated from Gangu county to Qingshui county and Zhangjiachuan county. Only Gangu county has more than 2600 people every year. "Small hemp shoes" really become the "big industry" of Gangu, and the industry of hemp products is developing rapidly with unprecedented momentum.

　　 Registered trademark "desert line"

The reporter recently learned from the Tianshui industry and Commerce Bureau that the Trademark Office of the State Administration for Industry and Commerce issued the reply on the identification of the "desert line" trademark as a well-known trademark. It was identified that the Gangu county's desert was linen. footwear industry The registered trademark of the "desert line" used by the limited liability company on the straw sandals and slippers is the well-known trademark of China, which is the only well-known trademark of the national hemp footwear. In November 19th, the reporter went to Tianshui Gangu county to carry out the interview.

According to the person in charge of the company, after receiving the approval of the State Administration of industry and commerce that the "desert line" trademark is a well-known trademark, the company pays more attention to management and management, and absorbs the management experience and mode of successful Chinese and western enterprises. It takes the production concept of combining manual handicraft with mechanization, combining traditional technology with modern processing technology, grasping the quality of products, building the image of enterprises, and developing various kinds of market resources so as to make the "desert line" trademark famous at home and abroad.

　　 Exquisite workmanship and unique character

Speaking of the production of hemp shoes, we have to mention Gangu county. Gangu and its surrounding areas are rich in high-quality hemp. The production history of hemp shoes can be traced back to the Eastern Han Dynasty. In the long term production practice, the working people of the past dynasties have made continuous improvement in the processing technology. The production of hemp shoes has matured in the Tang Dynasty, and has been widely circulated in the folk. In Tang Dynasty, Du Fu's poems on "linen shoes meet the emperor and sleeves reveal two cubits" can be corroborated. The shoes of the ASA Tang tomb in Turpan, Xinjiang are different from today's traditional Gangu shoes.

All the counties and districts in Tianshui produce sesame shoes, of which Gangu shoes are unique in their long history and exquisite workmanship. After the manufacture of traditional Gangu shoes, they must be placed in Sole Infiltrate a thick layer of coarse cow dung to make it strong, dry and hard like cowhide. It is very suitable for making a long journey on rugged mountain roads. In ancient times, the Gangu people traveled south and North, wearing shoes of hemp. After the reform and opening up in 90s, Gangu was the first place in China to turn hemp shoes from household handwork to industrial production and market operation.

　　 Ancient folk customs go abroad

Gangu shoes are not only of practical value, but also a delicate folk handicraft with profound cultural implications. The tip of the tiptoe is the red mother's ear, which means "Jiang Weisui's Zhu Geliang's expedition" and "mother's heart and child's Angelica". The "single whip savior" originates from the story of the Tang Dynasty, which was rescued by Li Shimin by a steel whip. During the Dragon Boat Festival, there are custom crafts for women and men.

After decades of development, the desert ramie shoes company has become the only export oriented enterprise specializing in the research, development and production of hemp products. It is also a pioneer in developing the ancient folk culture and traditional products of linen into the international market. Hemp shoes are mainly made of hemp sandals, hemp slippers, casual shoes, all kinds of hats, bags, cushions, decorative waistbands, hangers, cables and other more than 500 varieties. Hemp shoes not only become the summer consumer goods of high consumption groups such as Beijing, Shanghai and other large and medium-sized cities, but also are popular products of low and middle consumption groups and farmers.

Hemp shoes have been exported since 1996. They are exported to 17 countries and regions such as Italy, the United States, Spain, Japan, Taiwan, Hongkong and so on. Some pairs of shoes can sell for more than 100 US dollars and earn 3 million US dollars annually.

　　 "Small hemp shoes" bring rich people.

The "big desert line" shoes, from the cultivation of raw linen to the production of a pair of shoes and foreign products, have shown the continuous extension and growth of the industrial chain, extending the industrial chain of the countryside to the city, extending to the processing industry and the third industry, so that millions of farmers can participate in the development of the cultural industry, thus effectively widening the channels for increasing revenue and increasing the income of farmers. Over the past 3 years, the "Maimai" MAH shoe industry Co., Ltd. has employed more than 200 women in urban and rural areas, and nearly 1000 women have been sent to work in Guangzhou, Wenzhou and Shenzhen.

Gangu's "small hemp shoes" can truly become a "big industry", to a large extent, benefit from the county Party committee and county government's "turning stones into gold". In 2004, after in-depth investigation, the county Party committee and county government identified three major industries in Gangu rural areas: pepper, flowers and shoes. The development of the shoe industry was written into the Gangu government's work report and became one of Gangu's foreign investment projects. In recent years, Gangu county has grown rapidly to the hometown of "hot pepper" and "Flower Town". Not only that, the large-scale production of shoes and shoes in Gangu has also led to the large area planting of the large green flax in Gangu and surrounding counties, and promoted the adjustment of the planting structure in the countryside. At present, the total planting area of Tianshui's large green flute has reached more than 100 thousand mu, benefiting more than 2000 farmers, with an average household income of around 4000 yuan per year, which has effectively promoted the pace of local farmers to get rid of poverty and become well-off.