New Bai Lun Anglo American Production Tour Inherits Historical Culture

Recently, the world-renowned legendary professional sports brand New Balance opened the second station of the 2015 Anglo American production tour in Ji'nan Ginza mall.

This has been a series of third years of exhibitions held by the Anglo American production series. Unlike the past, the 6 cities of Nanjing, Ji'nan, Wuhan, Shenyang, Hangzhou and Kunming all have world-famous long history and cultural heritage.

By then,

We will cooperate with the legendary craftsmen of the United States and the United Kingdom to carry out the humanistic meaning behind every exquisite product. We will pay tribute to those who pursue the most skilled and creative spirit.

So far, the development of New Balance, which has over 109 years ago, has always focused on the combination of cutting-edge technology and traditional technology.

Over the years, while inheriting the tradition, we have constantly innovating to create challenges, and set up our own process standards with perfection. This makes New Balance a synonym for quality and technology.

New Balance is the only sports brand in the world that consistently insists on producing sports shoes in the United States and the United Kingdom. It is the highest quality guarantee to firmly believe that mature technology and the most irreplaceable human temperature and feelings.

New Balance shoemaking craftsmen insist on using pride.

And the diligent production attitude that must be studied in the end, and carefully build every pair of New Balance jogging shoes.

This New Balance Anglo American production tour is on the scene. New Balance will reproduce the classic shoes of British and American dynasties and tell us about the development process in the past more than 100 years.

In the past, the craftsmen making platform, which attracted the most consumers, has become an experience platform. Visitors can turn themselves into a shoemaker.

This year, the new technology interactive game has become a multiplier for the charm of British and American shoes.

The classic 990V3 of the New Balance Anglo American production series will also be unveiled in this tour.

New Balance launched a brand new brand platform in the world - Always In Beta in 2015, which is the latest commitment of the brand to the unremitting improvement, continuous progress, and the first class concept.

The Anglo American production series has made the most consistent proof of this brand promise from one side: the British and American craftsmen convey their temperature and feelings with the Seiko works of their products. While adhering to the exquisite production process, they constantly follow the needs of consumers, constantly innovate, and create the perfect combination of quality and wearing experience.

After the outbreak of a series of British and American production in NanJing Railway Station, the tour arrived at the beautiful Ji'nan, Shandong.

As one of the cradles of prehistoric Longshan culture, Ji'nan's profound historical foundation has created a strong local culture. Many cultural celebrities have emerged here, and many traditional skills have been nurtured and inherited so far.

Peng Shizeng, the old shoemaker, is very good at inheriting such a profound culture.

As the original Ji'nan

The designer of the factory, the red fire of leather shoes factory that year, let him still talk freely now.

With the development of the economy, the old leather shoes factory has been shut down, but Peng Shizeng has used his unique "miniature shoes" idea to inherit the traditional craft of the old leather shoes factory.

At the invitation of New Balance, Peng Shizeng created a miniature shoe with the same proportion in the prototype of New Balance 990V3 shoes.

Only 8 centimeters long, delicate objects seem simple, but they are all in all five organs.

Every choice of material, stitching of every stitch, and polishing of every detail inject his attention and feelings towards this miniature running shoes.

Its unique intentions, ingenious workmanship, and the similarities and differences between the British and American shoe makers, seem to be the most unique scenery in the museum.

Referring to this cooperation with the Anglo American production tour, Peng Shizeng said that British and American craftsmen insisted on the insistence on traditional shoemaking technology. After more than 100 years of vicissitudes, New Balance still sticks to the traditional shoemaking process.

In addition, he also said: "for the adherence to the cultural heritage embodied in products and processes, whether traditional Chinese craft production or NB Anglo American production, these exquisite processes are gradually accumulated over a period of more than 100 years or even hundreds of years. Even today, with the great leap forward of science and technology, the charm of this humanistic heritage can not be replaced. This is also the reason why we stick to it."

While adhering to the centenary heritage, New Balance has never given up its initiative in the research and development of new technology, and has perfectly integrated traditional and modern technology. This has also inspired Peng Shizeng. Only in this way can traditional crafts withstand the test of the times and become an art with eternal vitality.