How Did Liu Qiangdong, Jingdong, Almost Die Overnight?

Just past 11, Liu Qiangdong, chairman of the board of directors of Jingdong group, CEO, was not in command, but on business.

He said in a media interview that double 11 is not a false face.

When it comes to the history of Jingdong entrepreneurship, he pointed out that he had two special shortages. The first time was 2008. One day he saw seven or eight investors, and he saw 42 investors a week. That was the only time he was afraid that the company would go bankrupt. It was really a night's white head. Eventually, he got a $21 million B round of financing.

Today's Jingdong will focus on electricity providers.

Technology (Bao Hanyun calculation) above, only to do these three businesses, have nothing to do with it, give up decisively, and do not allow anyone to discuss other businesses.

Another time was in 2012, he fought price war with Suning.

To bet on the growth of the company, it is also necessary to listen to the founder Li Guoqing yelling "Jingdong capital chain break". In November of the same year, Jingdong received $400 million in D round of financing, and the first year just got 1 billion 500 million C round of financing.

Wang Xiaosong, President of Jingdong 3C division, said, "the company has been developing rapidly, and funds have been very tight."

How many products did the company buy? It depends on how much money the customer has received the previous day.

Liu Qiangdong thinks that omnipotent is the government, not an enterprise.

Over the past few years, Liu Qiangdong has faced numerous opportunities such as mobile phones, soccer, entertainment, health, real estate and so on. "If I invest, I can make money, but our shareholders are professional investors, and I can't rob them."

Liu Qiangdong said, "I am not a fast cash man."