Cross Border And Star Effects Make Clothing Prices Soaring.

It was only 700 yuan before.

In just two years or so, you were fired to nearly $4000? Do you feel incredible?

Let's have a look.

"No? It was only 700 yuan a year ago, and now it's nearly 4000 yuan!" the first two days, a small partner in the WeChat friends circle caught up a pair of Nike sneakers bought in 2013. Recently, it accidentally overlooked the price of the Nike online. He joked, "just want to wear them, and wrap them up immediately."

For baseball fans, this may not be a new thing. Nike's limited edition baseball shoes are sold at every sale, and the curve of their soaring prices reflects the hot degree of the market.

Over the past two years, in addition to basketball shoes, there are more and more "fashionable" sports shoes, because the crossover and star effects are also highly sought after.

In 2013, "out of print", the price increased by four or five times?

This pair of shoes on the WeChat friends circle is a dark grey Nike Air Footscape Woven Chuka Knt. It was said that the price at the counter was 1199 yuan. He bought it at a sporting goods shop at 39% off, plus a total of 739 yuan in express delivery fees. Unexpectedly, after two years, the price of the same pair of shoes on the Internet went up to 3800 yuan.

This pair of shoes is not a limited number of sneakers that are very popular at the first sale.

A person in charge of sporting goods department of a department store in Hangzhou said he had some impressions about the shoes. "We have sold the same version of the green version. I probably saw it at the beginning of last year."

In his impression, this "ugly" shoes are not very comfortable to wear, and they are not selling well.

Mr. Wu, the owner of a basketball shoe store on Wulin Road, said that it was a shoe item sold in 2013, and now it can hardly be bought.

"Because

The production of scheduled production will be sold out at that time, and there will be no more. So the less brand new, the more expensive the price will be. "

Mr. Wu said, but he felt that the price of 3800 yuan online is a bit high, and the reasonable price in the market is between 1500 yuan and 2000 yuan.

Reporters searched the Internet for a circle, and found that the same shoes with the same color of the goods are very few, the size is very limited, the price ranges from five hundred or six hundred yuan to three thousand or four thousand yuan, and more are the same style, but the color and material special "Limited edition", the price is more than three thousand or four thousand yuan, the most expensive and even to nearly $10000.

More and more sports shoes are popular because of cross-border and star effects.

When it comes to the most expensive sports shoes, Nike's limited edition basketball shoes must be promoted. It can be popularized through repeated engraving, different color matching and celebrity endorsement, etc., and it will be sold in the form of hunger marketing. Almost every sale will be frantically snapped up, and the price will be higher and higher.

For example, the sale of Nike coconut jetting at retail price of 1749 yuan / double last year rose to 2500 yuan / double on the day of sale. After two months, the pfer price of 9999 yuan / double was reported, and a red "Yeezy2" was fired from the retail price of 1999 yuan / pairs to 30 thousand yuan / double.

In addition to limited edition basketball shoes, there have been more and more fashionable sports shoes in recent two years, and they have become a hot commodity because of the crossover effect and star appeal.

A senior sports shoe enthusiast said that the shoes like Nike Footscape Woven were originally built by hand and the output was limited, and Japanese designers such as Teng Yuan Hao, Edison Chan and Shawn Yue were all very popular, so they will continue to heat up.

"Shoes are rare. In addition, if they represent the trend, celebrities pursue or cooperate with big names, they will also raise their value."

This year

The Yeezy 350 Boost designed by Kanye West Kan, the famous American musician, is also known as the "coconut". It also benefits from the fashion appeal of Kan. In June, the white version was frisked and the price was once fired from $200 to over 5000 yuan.