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    Do Shopping Guides Need To Know What They Really Need To Face?

    2015/11/26 16:25:00 24

    Shopping GuideClothing StoreBusiness Strategy

    It's not easy to do a shopping guide. Making a good shopping guide is not easy. The problem before you makes you sometimes unable to judge whether it is right or wrong.

    How to choose? What should you face? The novice salesperson should not lose the "small", or use the "false" truth to sell the energy of the salesperson to the meaningful work.

    But no matter how we define and analyze, the shortage of products is a fact.

    In any case, as long as we have a negative definition of our own psychology, we will think too much whether it is facing the customers or facing the business and the most important thing is to face the expected sales results.

    In fact, the bottom line is the mixture of "conscience" and "confidence".

    The so-called "conscience" is a kind of instinctive goodness as a human being; the so-called "confidence" is not enough for the "depth" of oneself or the enterprise or the product; he is called a mixed pass, but even the salesperson himself is indistinguishes. Anyway, it is a concept: I don't know whether I am confident because of "conscience", or because I have no confidence and become a "conscience" so that I can have my own self possession.

    Anyway, there are both.

    However, if you understand the objective facts of the preceding paragraph, you will understand that the so-called "conscience" is just a beautiful excuse for ourselves.

    At best, it can only be understood as a kind of kindness.

    But talking about kindness is far less important than talking about responsibility or mission, because the latter is much more than the former.

    value

    Much more.

    For example, if a doctor injections to a patient or even a major operation, it may cause pain, bleeding and even danger. But treating patients is the responsibility and mission of health care workers. We need to put aside the so-called "good will" to fulfill our mission and shoulder the responsibility of the moment.

    To realize the value of our products and ourselves.

    Therefore, confidence is valuable because it is convinced and firmly convinced of the goals that have not yet been achieved.

    And a lot of people's habits are: when you do not do things, confidence is full, what you think about, and when they do things, they always think of failure.

    The more we focus on failure, the more we fail.

    There can be dreams for work, but no illusions, anything and opportunities are full of challenges and frustrations.

    For "ideal state", we need our pursuit instead of waiting.

    Before success, it is important to have a firm belief that if you don't have enough strength, it will be hard for you to have much lasting strength.

    We also need to emphasize and grasp the following principles:

    The first is the principle of non deception, which is our basic morality and our professional responsibility.

    When a customer asks for a product, he should answer it truthfully. If it is related to the core interests of the client, you have to take the initiative to sue it.

    But the nature of the answer and expression can be controlled, and the sensibility of perceptual things is described, rather than the lack of color.

    It is objective to tell customers that both sides are positive and negative, real customers will be "convinced" by your honesty.

    So what really tests us is not the lack of products, but our attitude towards it.

    Two is

    Duty responsibility

    The principle is that we need to feedback to the department heads for the shortage of products. For some consensus reached in the Department, we have the obligation to respond to the product departments, but this is not the reason why we stop our footsteps, because we still need to see our responsibilities and goals more.

    We must not forget this, otherwise we will make a directional mistake: our occupation is not to pick up the insufficiency of products, but our mission is to use products.

    Interest point

    Help customers.

    Since we are using products to help customers solve problems and achieve their goals, we must try our best to achieve the maximum docking between the interests of the products and the customers' demand points. When the customers "take it for granted," we need to help correct and give some valuable suggestions to achieve the customers' consumption and purchasing goals, not just the customers' "recorder".

    The three is the principle of precise positioning. We should not only be responsible for customers, but also be responsible for products.

    Only in this way can we be responsible for the business and ourselves.

    When faced with too many customers' "egg pick bone", we will see if we match the wrong object, and whether the customer's demand is really in line with the interests of our products.

    If the match is wrong, no one is wrong between them, but our professional matchmaker is wrong.

    Therefore, we must do a good job in product positioning, precise and good customer range.


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