Reasonable Brand Investment Is The Foundation Of County Shopping Center Operation.

Pingshan north country mall opened its doors and became the first multi format and comprehensive shopping center in Pingshan. Xinji Province, Zhengding and Yuanshi Bei Guo mall will achieve a new development strategy of County Shopping Center.

Pingshan Bei Guo mall is located at the junction of Kangle street and Yehe East Road in Pingshan County, with a floor area of 40 thousand square meters, which combines department stores, supermarkets, home appliances, and so on. Jewellery Five major formats of catering and entertainment. Compared with the previous three, Pingshan north country has a larger volume, a more complete format, and a larger proportion of catering, children entertainment and other experience formats.

In November 22nd, Zhao Junzhi, general manager of Pingshan North Commercial Plaza, said in an interview that the total sales volume in the 5 days of opening up to 8 million yuan exceeded previous expectations. Zhao Junzhi, who was in charge of Zhengding and Yuanshi's two counties, was very optimistic about the consumption potential of the county market. "An intuitive feeling of these two years is that more and more people are buying cars in towns and townships, and many counties are beginning to get stuck in traffic. We can see that people's consumption demand and consumption capacity are rising."

Reasonable brand investment is the foundation for successful operation of shopping centers. Zhao Junzhi said that the brand investment of the north people's County Shopping Center has always grasped the "slightly higher" than the local brand, so as to achieve both the consumption and the purchasing power of the county town.

Lagogo, a little lady dress brand, entered the Pingshan after following the entry into the north of Zhengding. Zhang Junfang, director of North China Regional Sales Department of Lagogo, said that Zhengding shop has made profits in the first year of operation, and sales performance in recent two years is even better than that in some urban areas. This market feedback has exceeded her previous expectations and has more confidence in Pingshan store. Through the operation of Zhengding store, they also accumulated experience in the operation of the county market, and made a custom-made adjustment for goods entering the county store from category to discount. In order to match the consumption ability of the county, most of the discount price was between 200 yuan and 500 yuan.

Accelerating the layout of the County retail market is one of the important directions of the northerners group's strategic development in recent years. In this regard, Wang Kening, President of the Norman Group, said that there were mainly three considerations: first, the tighter and tighter the commercial network of the provincial capital, the competition has become more intense, and the consumers at the county and township level. consumer demand Constantly increasing, the county level consumer market is growing rapidly and the market space is huge. Secondly, the "mini" shopping center with a volume of 30 thousand square meters is basically able to "eat and eat" at the county level market. It is a good way to promote the consumption of small towns and flourish the county economy. Third, the electricity giant has also arranged the county level market, but it only takes time to cultivate online shopping habits and stabilize logistics costs. At this time, the entity chain business takes the lead in entering the county-level market, which can consolidate the market share and make the right to speak for the offline transfer station of O2O business mode in the future.

It is reported that the proportion of experience formats has been raised to nearly 30%. North of Pingshan Follow the shopping center development trend to make important adjustments. Prior to the northern Xinji and Yuanshi north, they mainly planned three categories of department stores, household appliances and supermarkets. This situation has been confirmed after the opening of the business. "In the county seat, there are fewer places for children to study and play outside, and there are many children in shopping malls in a few days. After the country has released two children, there will be more room for children's development in the future. Zhao Junzhi said.

At the same time, Wang Kening reminded the development operators in particular that under the pressure of economic downward pressure, the establishment of shopping centers in the county level market still needs to be cautiously optimistic. It is necessary to comprehensively consider the factors such as property conditions, business maturity, market capacity and other factors, as well as their own development and operation capabilities.