H&M Is The Clothing Manufacturer Who Sent The Environmental Protection Series To The Le Louvre Museum Exhibition.

H&M announced that it will cooperate with the Le Louvre Museum decorative art museum in Paris, exclusively sponsoring the French Fashion Forward-Three Centuries of Fashion exhibition, and will provide exhibits for the exhibition.

Like other brands that have opened the exhibition alone, H&M will also take a chance to show the development of the brand and promote some brand values.

It is understood that it will select some representative brands with collection significance.

For example, the design of the first designer joint series H&M * Karl Largfield launched by H&M in 2004 will be unveiled at Le Louvre Museum.

But this is not the point of H&M.

H&M hopes to borrow this.

What is focused on is actually the upcoming 2016 H&M Conscious Exclusive, which is coming up on the opening day of the exhibition in April 7, 2016.

The limited edition of the H&M Conscious to be displayed in Le Louvre museum is inspired by some collections in the Louvre Palace. In addition to the recycled fabric, all the inlaid pearls and water drill are made of recycled glass.

H&M H&M Conscious is H&M launched in 2009, which is made of garden series garments made of fabric leftover material, plastic sheet and organic fabric. The long term environmental protection clothing series has different themes every year, but in principle, there are only environmentally-friendly fabrics, and the H&M trademark on clothes is green.

H&M Conscious Exclusive is a limited edition of H&M environmental conscious series. Compared with the design of casual clothing and business, the limited edition is mostly Seiko skirt and dress.

In fact, to speak

It is probably the most hard wearing brand in the environmental protection business.

In addition to regularly launching the H&M environmental conscious series according to the theme, H&M will publish its annual report on environmental protection conscientiously every year. In the analysis of the current situation of the global environmental protection industry, it will also summarize the contribution made by H&M to global environmental protection in every fiscal year, including how much energy saved, how much emissions it has been reduced, how much material it has recycled and so on, and so on. H&M

By the way, H&M is said to be the first company to launch a global garment recycling program.

Since 2013, H&M has carried out recycling of old clothes in designated stores in 48 countries and regions around the world.

According to the 2014 H&M environmental conscious report, H&M's global participation in old clothes recycling stores received 7600 tons of old clothes, and the recycled fabrics can be used to produce 38 million T-shirts.

Customers can take part in the H&M old clothes recycling plan with any brand old clothes. Once you join them, you can get 15% off coupons.

Did you feel the efforts of H&M? But please note that as a fast fashion brand, H&M's environmental protection is quite a bit of a flavour.

In addition, problems such as squeezing labor, chemical pollution and sewage discharge exist in all aspects of the fashion production chain. Therefore, when the business of fast fashion brands is getting bigger and bigger, environmentalists and all sectors of society will become increasingly unresponsive to their environmental protection.

The reason why H&M advocates environmental protection is obvious. In the final analysis, when business models are doomed to environmental protection, choosing environmentally friendly fabrics to make clothes is H&M as a narcotic needle for consumers. Its essence is to maintain the brand image and give consumers a reason to continue purchasing H&M products.

Of course, we can also look at the problem from a different angle.

Compared with fast fashion brands, the "green label" products, such as environmental conscious series, are generally of better quality, while the limited edition is more popular in design and workmanship. Therefore, buying a product and buying fewer common line products and reducing the probability of "wear it at a time" are also contributing to environmental protection.