Gucci'S New Design Will Not Sell At A Discount Price.

When creative director Alessandro Michele won the title of "designer of the year" of the British Fashion Awards, Gucci (Gucci) CEO. Marco Bizzarriy Announcing the first and second fashion lines designed by Alessandro Michele, because sales are too good to be needed at all. Discount Promotion.

The new design is selling well, and Gucci says it will not discount the price.

　　 Marco Bizzarri This said: "our full price sales rate is very high, even now the discount sales promotion, the impact on sales is also very small. If we venture to cut prices first, the brand image will be affected too much. The next challenge for me and Alessandro Michele is to continue to innovate and create new opportunities to face risks and challenges instead of conservatively seeking stability.

Related links:

H&M announced that it will cooperate with the Le Louvre Museum decorative art museum in Paris, exclusively sponsoring the French Fashion Forward-Three Centuries of Fashion exhibition, and will provide exhibits for the exhibition.

The so-called fast fashion brand, its core concept is low price plus fast update. The result of this idea is that consumers buy a lot of clothes at acceptable prices every season. But after the season, a large proportion of clothes are not fashioned, but the texture is not very good, so they will not be able to wear any more. And this in itself is a waste and not environmental protection.

Similar to other brands that have opened exhibitions alone, H&M will take the opportunity to show the brand's development process and publicize some brand values. It is understood that it will select some collection of brand representatives to participate in the exhibition, for example, in 2004, H&M launched the first designer joint series H&M * Karl Largfield in a design will appear in the Le Louvre Museum.

But this is not the point of H&M. What H&M hopes to show by this exhibition is in fact the 2016 environmental conscious series H&M Conscious Exclusive, which is about to open on the opening day of the exhibition in April 7, 2016.

The limited edition of the H&M Conscious to be displayed in Le Louvre museum is inspired by some collections in the Louvre Palace. In addition to the recycled fabric, all the inlaid pearls and water drill are made of recycled glass.

H&M H&M Conscious is H&M launched in 2009, which is made of garden series garments made of fabric leftover material, plastic sheet and organic fabric. The long term environmental protection clothing series has different themes every year, but in principle, there are only environmentally-friendly fabrics, and the H&M trademark on clothes is green. And H&M Conscious Exclusive is the limited edition of the H&M environmental conscious series. Compared with the casual and business design of ordinary garments, the limited edition is mostly "Seiko" skirt and small dress.

In fact, to say that H&M is the most active clothing brand in environmental protection business may not be too much. In addition to regularly launching the H&M environmental conscious series according to the theme, H&M will publish its annual report on environmental protection conscientiously every year. In the analysis of the current situation of the global environmental protection industry, it will also summarize the contribution made by H&M to global environmental protection in every fiscal year, including how much energy saved, how much emissions it has been reduced, how much material it has recycled and so on, and so on. H&M

By the way, H&M is said to be the first company to launch a global garment recycling program. Since 2013, H&M has carried out recycling of old clothes in designated stores in 48 countries and regions around the world. According to the 2014 H&M environmental conscious report, H&M's global participation in old clothes recycling stores received 7600 tons of old clothes, and the recycled fabrics can be used to produce 38 million T-shirts.

Customers can take part in the H&M old clothes recycling plan with any brand old clothes. Once you join them, you can get 15% off coupons.

Did you feel the efforts of H&M? But please note that as a fast fashion brand, H&M's environmental protection is quite a bit of a flavour.

In addition, problems such as squeezing labor, chemical pollution and sewage discharge exist in all aspects of the fashion production chain. Therefore, when the business of fast fashion brands is getting bigger and bigger, environmentalists and all sectors of society will become increasingly unresponsive to their environmental protection. The reason why H&M advocates environmental protection is obvious. In the final analysis, when business models are doomed to environmental protection, choosing environmentally friendly fabrics to make clothes is H&M as a narcotic needle for consumers. Its essence is to maintain the brand image and give consumers a reason to continue purchasing H&M products.

Of course, we can also look at the problem from a different angle. Compared with fast fashion brands, the "green label" products, such as environmental conscious series, are generally of better quality, while the limited edition is more popular in design and workmanship. Therefore, buying a product and buying fewer common line products and reducing the probability of "wear it at a time" are also contributing to environmental protection.