Yonghui Supermarket "Competing" Expansion Into The Fast Lane Clothing Inventory Is Still Difficult.

In July of this year, Yonghui announced joint efforts with Lianhua supermarket, Wuhan Zhong Bai and Bailian joint stock to create supply chain.

The action of horizontal expansion and massive takeover not only increases the difficulty of integration, but also needs to increase its innovation. However, Yonghui's expansion is not safe, and it is moving from the base camp to Fujian with its "competitors".

From the perspective of the domestic retail industry, Yonghui is the only local retailer expanding in the whole country.

According to public data, Yonghui opened 51 stores in 2014, and opened 23 stores in the first half of 2015, opening 21 stores in the three quarter of this year.

In the days when the retail industry is getting worse, it becomes a beautiful landscape.

Yonghui's expansion of Yuan Chang is not just a shop run by himself. Up to now, after Yonghui's four degree increase in the 100 group, Yonghui supermarket has reached 20% of the shares of Zhong Bai group, becoming the second largest shareholder of China hundred group.

In the East China area of Lianhua supermarket, the Yonghui supermarket has less layout, but these areas are also highly developed areas in China. In the same way, the Yonghui group extends its own territory to Shanghai and becomes the two shareholder of Lianhua supermarket.

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In the highly competitive market of the retail industry, it is hard for Yonghui to open a shop on its own. In Wuhan and China lily, it is also for expansion rather than rashly opening stores. The road of cooperation is cheaper than the acquisition, and the risk is relatively small.

Ding Liguo analysis shows that Yonghui supermarket can reduce the resistance to expand its business to the greatest extent by participating in a commercial leader in a certain area.

"Some Yonghui district does not enter the area, you open a store in a business circle, and I do not need to open a street. It is better to run the store together."

Weng Haihui told reporters that Yonghui will still increase the layout of the network in the expanded area.

In his view, domestic leading enterprises such as Lianhua and Zhong Bai were all working alone in the expansion of the scale 10 years ago, but now they pay more attention to the way of holding together, collaborate and share.

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It is necessary for like-minded enterprises to jointly improve the market, from the original competition to competition and integration, which can form scale and better service in many regions.

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However, it is inevitable that the two shareholders who use Qiao Li's Yonghui will be suppressed by Lianhua and China 100. There are also uncertainties.

Recently, Zhang Xuansong, chairman of Yonghui supermarket, told reporters that the integration of Yonghui supermarket and Lianhua supermarket has gone smoothly. At present, Lianhua supermarket has established joint purchase with Yonghui supermarket.

Weng Haihui said that logistics is a very important link in the business circulation industry, and at present, the overall development level of the domestic logistics industry is relatively low, while foreign countries have done a good job in the standardization and refinement of the logistics links.

With the growing scale of Yonghui supermarket and the pformation of modern management mode, we need to learn advanced management skills and ideas from foreign aid, introduce advanced logistics sophisticated management experience, and train our existing personnel.

As a member of the three expert group, Xu Liangfu, general manager of Beijing super long Logistics Group Overseas Affairs Department and general manager of the super long Logistics Co., Ltd., told reporters that improving the logistics operation ability of the retail enterprises can first reduce the cost of the enterprises through logistics, and at the same time play a synergistic effect to enhance the overall supply chain level of the enterprises, thus enhancing the efficiency and profits of the enterprises.

We should make full use of the warehousing allocation function of the logistics warehouse to increase the frequency of delivery and the satisfaction rate of goods and reduce the number of stores.

Chongqing Yonghui related staff said, Xiyuan Logistics Center for food products at room temperature, fresh dry goods,

According to the needs of stores and the operation of logistics distribution centers, goods and other goods are allocated to stores on a planned basis in a certain time band to achieve the promotion from limited delivery to regular distribution.