Electronic Commerce Dominate "Fast Fashion" Brand Clothing To Break Through

Fast fashion brands are good at integrating the industrial chain, ensuring the quality while reducing the price to the lowest, allowing consumers to spend a small amount of money to buy clothing and accessories with the same popularity as the current luxury brands. The variety is rich enough to meet the individual needs and greatly shorten the decision-making time for consumers to purchase objects. It is precisely to achieve these, even in the global economic downturn today, fast fashion brands can also achieve the "precise feeding" of consumers' tastes.

In addition to China, there is no country that can expand the scale of e-commerce development through the physical retail industry. Before the Changjiang River, the waves pushed back to the waves, and the waves died on the beach. Online retailers To dominate, the physical retail industry has been relegated to the second line. From the "easy to make big money" in the past, it has become "hard to earn small money". This year, Tmall double eleven Shopping Festival has created a new record with a turnover of 91 billion 200 million yuan. It sounds like people can not help but get a weak knee. And there is still about 5 years to go before gambling between Ma Yun and Wang Jianlin, "can the total retail share of retail sales be accounted for half of the total retail sales in 2020?"

Not the electricity supplier is strong, but the entity is too weak.

In recent years, due to the increase in labor costs, China has gradually lost the advantage brought by the demographic dividend. "Made in China" has become "made in Thailand", "made in India" and "made in Vietnam". The pressure of anti-dumping and trade surplus has led to the export sale to domestic market, and only 1 billion 400 million of the population in the spinning and weaving industry is two years old. Thus the entity Retail In the increasingly surplus consumer goods, large inventory, high prices, homogenization of products, serious homogenization of brands, declining consumer shopping capabilities, and market weakness. The electricity supplier has changed the shopping habits of consumers, and the vicious competition of the low price strategy has made it even more difficult for the entity retailing.

Before saying that Guan shop is a trend, this year directly interpreted the real industry phenomenon with "closing shop tide". YOUNGOR, Anta, Lining, cover Pu, Metersbonwe, and even the luxury brand LV, Gucci and other store news has never stopped.

Many people think that the electricity supplier has taken away the customers of the real industry, and simply classified the electricity supplier and the entity as a hostile relationship. But looking at the whole market economy environment, it is more appropriate to describe the two party with "one glory, one glory and one damage".

To embrace the Internet requires unity of knowledge and action.

The spanformation from industrial economy to knowledge economy is the mainstream of the world economic development today, especially the surging wave of information is changing the human society with tremendous force. The reason why the electricity supplier can fight off the entity industry is to use the flexibility and flexibility of the Internet thinking to grasp the pockets of consumers. When the seller's market quickly becomes a buyer's market, the electricity supplier naturally has no suspense to "sweep" the physical retail industry.

Entity embrace Internet It has become the only way for enterprises to upgrade. But many brands are still in a rather confused stage in the process of embracing the Internet. Embracing the Internet is not a slogan, nor is it merely representing the creation of a network platform. It is the spanformation from internal management to external business strategy.

Not with high prices, fast fashion.

Fast fashion brands such as UNIQLO, KM and HM have sprung up in the clothing retail industry. While expanding at the same time, they have maintained steady development. The external environment of the depressed market has little effect. ZARA boss even replaced Bill Gates as the richest person in the world. This SPA business model is in line with the current economic trend.

Fast fashion brands like UNIQLO, KM and HM have strong information technology support to achieve the perfect operation of all parts of the global industrial chain, to integrate closely with the trend and fashion trend, to respond quickly to the market, and to deliver products with rich design and technological content to consumers with innovative marketing methods.

Fast fashion brands are good at integrating the industrial chain, ensuring the quality while reducing the price to the lowest, allowing consumers to spend a small amount of money to buy clothing and accessories with the same popularity as the current luxury brands. The variety is rich enough to meet the individual needs and greatly shorten the decision-making time for consumers to purchase objects. It is precisely to achieve these, even in the global economic downturn today, fast fashion brands can also achieve the "precise feeding" of consumers' tastes.

Whether it is in the two battlefields of entity and electricity supplier, or fast fashion and traditional physical retail industry, it is only four words to win fast fashion brands: win beautiful!