In The Internet Financial Management Market, Chinese Mothers Will Not Fall.

In recent years, the "Chinese mother" has been the protagonist of the international news many times, and they are holding heavy gold and the wind and fire are constantly catching up.

And in the Internet financial management market, Chinese mothers do not fall.

"Aunt"'s investment concept is a microcosm of the wealth management situation of Chinese people.

The reason for this phenomenon is that in addition to the late education of domestic financial contacts and the higher threshold of some investment industries to the public, some of the reasons are that the legal path of private capital is too small. It is difficult to meet the increasingly diversified demand only by individual investment or private capital investment.

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Big data show that the per capita investment of women over the age of 55 is 43% higher than that of the whole population, which is nearly 3 times that of the 1980s.

Compared with the young people who have just been independent, the "big mothers" who are well-off have won the heroic spirit.

In this regard, Wang Yihong, an analyst for the Research Institute, said to the reporter: "

It is a new industry based on mobile Internet technology. It was supposed to be the world of young people, but obviously we underestimated the elderly.

And the ability to learn new things. "

As for the time limit of financial products, "aunt" also shows different preferences from other groups.

"Aunt" will invest more than 13% of their funds in long-term financial products above June, which is higher than any age group.

Wang Yihong said: "most of these women over the age of 55 hold the power of family economy, and have long been free from the pressure of childcare and housing. They are rich and idle, so they dare to invest their money in long-term financial products for higher returns."

The survey report on "personal financial management and asset allocation of urban residents" released by China Merchants Bank shows that 88% of respondents indicated that they have financial awareness and are in the process of property management.

But more than 90% of respondents have financial awareness, but there is not enough knowledge about financial management.

Only 16% of respondents or their family members have professional background in economics, finance and finance.

"In fact, compared to stocks, precious metals, bitcoin, these risky investment methods, prudent financial management is more in line with the needs of the elderly.

These incidents are "reflecting the lack of investment channels for ordinary people," analyst Wang Yihong told reporters.