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    "Made In Zhongshan" To Send Abroad, The Electricity Supplier Market Is Going Through A Storm.

    2015/12/4 9:41:00 62

    "Made In Zhongshan"E-CommerceBrand Strategy

    In the more than 10 main cross-border e-commerce platforms such as speed sell, Amazon, Ebay and so on, we can see the figure of Zhongshan enterprises. Zhongshan has built a platform for Wei Gao logistics cross-border e-commerce in Shen Wan Town.

    In the face of fast-growing international packages, the postal department expanded the original 300 square meter sorting yard to 800 square meters.

    In November 30th, Qin Hui breathed a sigh of relief when he knew that the last order of the month was cleared.

    He did not expect that the power of Thanksgiving, coupled with "black Friday", would be so strong.

    "Through the B2C market this year, our retail orders have gone up a lot, and the total sales have increased by about 40%."

    Today, we can see the figure of Zhongshan people on the more than 10 main cross-border e-commerce platforms, such as speed sell, Amazon and Ebay.

    If 2007's "double 11" is the great leap forward in the history of China's electricity supplier, it has accomplished the brilliance of Ali and other electronic business platforms in one fell swoop. In 2015, the "black five" is the great leap forward in the history of cross-border electricity supplier, including the 30 mainstream E-commerce platforms including NetEase koala purchase and Tmall international, all of which entered the war, so that "black five", a very strange term a year ago, suddenly entered the public.

    The surging tide of the sea has not only sent more foreign goods to the doorway of Zhongshan people's homes, but also many local electric business enterprises are sending the "Zhongshan made" to the overseas gate through cross-border e-commerce platform.

    This year's "black five" is a feast for Qin Hui.

    Recently, in the "Blue Bay" area, "after 90" he and several colleagues are busy ordering, packing, for fear of missing an order, they sent goods to Europe and the United States and other countries.

    Qin Hui's company mainly engaged in mobile phone accessories, and has recently added some Christmas holiday accessories and 3C products, such as holiday products, hundreds of species.

    After "black five" and around Christmas, it is the time when they order the most. They have to take about 400 orders each day.

    "Foreign customers purchase ways are different from domestic ones, they will not communicate with customer service very much, they usually place orders directly."

    Although it has been engaged in cross-border electricity business for 3 years, Qin Hui has opened online stores on fast selling, Dunhuang networks, Ebay, Amazon and many other e-commerce platforms.

    In recent years, the traditional foreign trade business has gone from bad to worse, but cross-border electricity supplier trade is booming.

    For B2C cross-border sellers, "black five" is only a small sales peak in the second half of the year.

    "From August, orders began to multiply, and reached the highest peak in November before Christmas, and entered the off-season after new year's day."

    Qin Hui summed up the sales situation in recent two years.

    In Zhongshan, like Qin Hui, there are many cross-border electricity suppliers through postal export of international packages.

    According to Gao Jianhang, director of Zhongshan post parcel business bureau, there are currently more than 400 B2C cross border sellers selling Zhongshan's goods overseas.

    "It is estimated that the number of postal packets sent abroad will reach 2 million 400 thousand this year, an increase of about 63.27% over last year.

    Zhongshan sells goods overseas mainly for clothing, 3C products, toys, lamps and lanterns, and small accessories.

    In recent years, countries such as Russia, Ukraine and other emerging markets such as Brazil have been sold.

    Reporters learned that with the overseas buyers' confidence in product quality in Vietnam, Kampuchea and other emerging manufacturing countries, the upgrading of the design and workmanship of Chinese goods has made "made in China" increasingly popular on cross-border export platforms.

    Zhongshan has a relatively strong industrial base for its daily sales, which is excellent.

    Source of goods

    。

    They are attracted not only by the old Amazon, Ebay, but also by the rising stars, Alibaba's fast selling companies, and they are collaborating with Zhongshan's cross-border electricity supplier from different angles.

    Although many enterprises have seen the prosperous prospects of the cross-border electricity supplier industry chain, they still need to make appropriate adjustments to adapt to the cross-border export environment.

    "First of all, it is a change in thinking. The idea of electric business of Zhongshan enterprises is often B2B's thinking. We hope to have large orders, while the orders for cross-border e-commerce providers are small orders, but it has proved that small orders can also become growth poles.

    Secondly, the product should enhance the quality and added value. Take the LED lighting cross-border electric business enterprise as an example, during the national export environment declining period, many of these enterprises in Zhongshan are "dead", but some enterprises that add creative function to the lamps and lanterns rise.

    Xi Xueming said.

    Qin Hui also sighed with emotion: "the most fundamental thing is to do well in product development."

    Behind every new product is a series of market research and repeated verification process.

    Unlike Qin Hui, this year's "black five" didn't bring too much surprise to the Zhongshan based B2B food market limited. It was still a normal day, and the salesperson, ah Xin, regularly sent and sent customers' mail as usual.

    "At present, the company's products are sold to more than 150 countries, while the sales generated by the B2B mode account for 70% to 80%, and the sales generated by the B2C mode only account for 30% to 20%."

    The head of the company said.

    But when thanksgiving day and "

    Black five

    After the industry data came out, the company was surprised by the surprise: after 5 days of Thanksgiving, the total volume of foreign online pactions reached US $11 billion, and as of October this year, the sales volume of the company increased by more than 6 over the same period. It is worth mentioning that this is mainly due to the company's layout of the B2C market.

    "Through the observation of the market this year, I am sure that the growth of B2C mode will be very rapid in the future. Future Ltd plans to gradually adjust the proportion of B2B and B2C to 5:5."

    The person in charge was full of confidence.

    The reporter learned from Zhongshan post parcel business bureau that in recent years, it has signed the cooperation agreement with the local government.

    Cross-border electricity supplier

    The annual growth rate of 50% is increasing, which means that more and more enterprises in Zhongshan are joining the cross-border electricity suppliers to layout overseas markets.

    "Export market potential is greater, exports are serving nearly 6 billion overseas users, while importing electricity providers serve 1 billion 400 million consumers in China, and overseas mainstream consumer groups in Europe and the United States have stronger consumption power."

    Gao Jianhang said.

    For Gao Jian Hang's view, Xi Xueming, executive director of Zhongshan cross border Internet Trade Promotion Association, agreed.

    He believes that from the point of view of the export structure of cross-border electricity suppliers in Zhongshan, docking the B2B mode of domestic brands and global retailers and wholesalers is still the mainstream of the market because of the large paction order and stable orders. But this year, "double 11", "black five" thanksgiving day and so on, let businessmen see the huge space of the B2C market.

    In the future, the direction of foreign trade will be the largest blue ocean in the cross-border electricity supplier market.


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