2015 Fur Industry Analysis Of The Current Situation, There Are Also New Changes In Predicament.

Speaking of 2015

Businessmen and farmers are shaking their heads. They are not optimistic. The price of fur has dropped sharply, stock accumulation is large, fur production is overcapacity, and market demand is low. All these are the problems of fur industry this year. Many fur farmers have no choice but to change careers.

Not only is the domestic fur market depressed, but the global fur industry is also facing a downward trend in demand, which is the most difficult year in the fur industry. But in this dilemma, the fur industry has also undergone some new changes.

Present situation

Fur prices lower than cost price farmers turn to reduce production

Fur has been on the decline since last year.

Almost all fur coats are on sale. The past twenty thousand or thirty thousand yuan mink can be bought at more than 10000 this year. Before thousands of dollars of fur, it can be fixed now, but despite the sale of fur, sales of consumers are still not high, and sales of the fur market are not smooth. For example, the sales of Tong Er Bao leather fur merchants in Northeast China has declined by 40% to 60% this year, and most of them have been sold to only half of last year.

The price of fur has fallen below the cost price. Many farmers and dealers have hoarded fur to wait for the price to go up, but many unsupported retail investors have been leaving for a long time. The long time losses have made the cost of these farming households unable to make ends meet.

In addition to farmers, fur manufacturers are forced to reduce production and cut production lines.

Reason

Overcapacity in fur industry, slowing economic development and sluggish demand

In the past few years, the fur industry has been booming. The turning point appeared in 2013. By 2014, the fur has fallen off. What causes the skin grass industry to keep cooling down? The root cause is oversupply and overcapacity in fur industry. The fur industry in the past few years is in a good position. Fur prices of foxes, mink, raccoon skin and so on have been rising, which makes farmers grow continuously. From 2009 to 2013, fur animal breeding industry is growing at an annual rate of 30%~40%.

Foreign economic development is sluggish, raw material prices in the world are falling, purchasing power of foreign consumers has declined, demand is sluggish, export of fur has dropped considerably, and sales volume of many foreign trade enterprises has dropped by half.

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change

Fur production technology and product design improvement innovation, electricity supplier mode warming

In the low tide period of fur industry, some new changes show us the opportunities and directions for fur development in the future.

For farmers, fur animal farming is more scientific and standardized.

In order to enable consumers to buy their own fur, enterprises pay more attention to the production process and style design, follow the trend, create fashion, meet the needs of different consumption classes, and add more innovative elements to get young people's market.

The development of e-commerce has also brought new sales mode to the fur industry. It has saved more sales links and provided more possibilities for the fur industry. This year's "double eleven" fur sales trend is better.

In the form of Tmall, the offline merchants take part in group buying, because the price is much lower than the physical store.

In the future, more and more fur merchants will join the electricity supplier team, which requires higher brand building for fur merchants.