The Growth Pressure Of Sales In Physical Retail Enterprises Is Flourishing.

This year's Christmas decorations are distributed in the main entrances and exits of shopping centers, indoor atrium, specially decorated outdoor landmark windmill square and boarding bridge.

Everyone who comes to the five apron can walk into the "green field forest" scene and interact with the "forest baby".

In December 24th, Christmas Eve square also arranged for Santa Claus and the rabbit girl's fun flash show, Santa cruises sent Christmas gifts.

The 5 parking apron shopping mall will provide an interesting and green Christmas parent-child dream park for the general public.

Reporters interviewed a number of industry insiders confirmed that this year's entity

Sales growth pressure, the first three quarters of the performance is not good-looking, entered the fourth quarter, by the warm winter and the electricity supplier "double 11", "black five", "double 12" successive crazy attack, guests to the store less.

When shopping malls or shopping centers decorate Christmas decorations in the past, it is common practice to place a Christmas tree in front of the door and hang up some simple decorations.

But in recent years, Christmas has been sought after by more and more people. It has become another hot node of consumption. It is also a fierce battleground for businesses to fight before the end of the year. Therefore, in recent years, in order to attract more popularity to promote consumption, businessmen are more willing to spend more time on Christmas theme planning to create a distinctive Christmas atmosphere.

Insiders pointed out that in recent years, Guangzhou business has injected more "new blood" with foreign capital or Hong Kong background, including Dongfang Baoshi, Tai Koo Hui, Wan Ling Hui, Xicheng Hui and so on. In addition to the next day's opening up, the shopping centres focus on Christmas consumption nodes, which has also brought greater pressure to the original businesses, which has made the past few years.

Businesses upgrade Christmas decorations and marketing atmosphere.

but

The main reason is because the retail industry is in recession. According to the statistics of the China National Business Information Center, the retail sales of 100 major large retail enterprises in the first three quarters of 2015 increased by 0.4 percentage points compared with the same period last year, but lower than the 0.2 percentage points in the first half of this year.

Overall, the retail industry is facing a slow recovery in consumption.

Reporters have learned that some shopping centers spend at least tens of thousands of yuan on Christmas decorations this year. The total cost is higher than last year. If the cost of activities and other expenses is exceeded, millions of dollars will be spent.

Huang Huajun, President of the first commercial network, said that businessmen spend so much money on Christmas decorations, and many times they are "not getting rich". But if they don't do so, they may not even have "Ding". He thinks that business vision should be long-term.

Therefore, there are also people in the industry who believe that Christmas sales promotion will not be of great help to the improvement of retail business performance due to the impact of the electricity supplier and the economic situation.