Lishi Department Store Will Be Spanformed From August To Build The City'S Outlets.

Since last year, the Ningbo tradition Retail industry Falling into the cold winter, I often heard the sound of closing down. In the past eleven golden weeks, sales of major commercial squares and shopping malls in Ningbo were equally bleak. Statistics from the city commerce commission showed that sales of the five major commercial plaza, including Jiangbei Wanda Plaza, fell 13.51% year-on-year, while the sales of 6 department stores in Ningbo decreased by 18.31% compared with the same period last year, including 5 shopping malls showing negative growth.

After the withdrawal of supermarkets and department stores, Jiangbei Wanda How will it be spanformed? It is understood that Jiangbei Wanda Plaza will create a "socialized" consumption based on family experience in the future, mainly based on entertainment and leisure experience stores. In addition to introducing children's amusement centers and other formats, it will also introduce sports, seafood theme restaurants and other brands.

It is also a closed door adjustment. The Yinzhou Lishi department store, which was suspended from August 1st this year, chose to spanform into a "City outlets".

Li Shi department store, which is separated from one street of Wanda Plaza in Yinzhou, opened in April 2010. In the early stage of its business, it located high-end and high-end department stores, but it has been losing popularity since its opening. At the beginning of this year, Lishi department store and India power group, which built the impression city, entered into cooperation, and managed by the Indian group to create the first city in Ningbo. The city's outlets are mainly located in the urban areas with convenient spanportation. The main brands are light luxury brands, and their products are sold at a price of 1~6 discount.

Yesterday, reporters learned from Li Shi that the investment progress of the city has reached 80%, and there are about 100 shops around the outlets, and 102 of the intention cooperative brands will be opened next month. The format of the whole market will include popular clothing, sports and leisure, parent-child space, gourmet world and so on.

about Ningbo Ningbo's commercial and commercial authorities have also noticed this. Reporters learned from the Municipal Commerce Commission that the business department is now investigating the major commercial outlets in the large urban area of Ningbo and strengthening the layout management of urban commercial outlets. In view of the provincial implementation of the hearing system for a commercial complex of more than 5000 square meters and 30 thousand square meters or more, Ningbo will also pay close attention to the research plan and measures.

"Just like the impact of digital products, the traditional film will never escape the fate of being eliminated. Now the traditional retail industry is facing the same situation: either spanformation or collapse." Professor Yan Guoqing, Dean of Business School of Zhejiang Wanli University, believes that the closing of the department stores and supermarkets in China since last year is mainly due to the economic downturn and the impact of the electricity supplier. Also facing the crisis of the industry, Kodak, the first company to invent digital photography technology, fell down because of its slow response, and Fuji still struggled because of its earlier struggle to start film. In fact, it gave Ningbo enterprises a good inspiration.

"What consumers want now is not just cheap goods, but also valuable goods and services. The spanformation has introduced various innovative, high-quality experiential projects, diversified and multi formats, which is one of the ways for the traditional retail industry to survive. Yan Guoqing believes that no matter how the economic environment changes, there is consumption in some places. The guiding ideology of retail stores should be spanformed from traditional selling and selling services to providing services according to the needs of customers. Besides, it is also a way out to reduce procurement cost and improve service quality of department stores.