2015, Amazon'S Overseas Purchase Blowout Mode

Amazon China released the 2015 cross-border e-commerce trend report.

The report shows that Chinese consumers accumulated twenty years of cross-border shopping energy in 2015 achieved blowout growth.

From 1 to October 2015, the total amount of shopping spent by Chinese consumers at Amazon's overseas sites has been equivalent to the sum of the past 20 years.

As early as August 1995, when Amazon was just established in the United States, consumers from Beijing took the lead in shopping across the Amazon's American website. After that, the Chinese sea naughty people followed Amazon's global pace of development in the Amazon United States, Germany, Britain, France, Japan, Canada, Italy and Spain.

At the end of 2014, Amazon's "offshore outsourcing" was launched, which created an exclusive regular platform for Chinese consumers to buy overseas products.

Chinese consumers accumulated twenty years of cross-border shopping energy began to erupt, and achieved blowout growth in 2015.

In 2015, the total consumption of Chinese consumers at Amazon's global sites increased by more than six times compared to 2014. In 2015 only 1 to October, the total cost of shopping by Chinese consumers at Amazon's overseas sites has been equivalent to the sum of the past 20 years.

Based on the analysis of big data on Amazon's "offshore purchase" online, Amazon China believes that cross-border online shopping in 2015 mainly presents the following four trends and characteristics:

Cross border online shopping users have the characteristics of being younger, highly educated, and high earning. Nearly 80% of the consumer groups are concentrated below 35 years old, which fully reflects the younger generation of online shoppers.

In addition, over 90% of users have bachelor's degree or above, over 50% users have a monthly income level of more than 5000 yuan, highlighting the proportion of users with high academic background and high income.

In cross-border shopping, "price" and "quality" are the two major factors that Chinese consumers are most concerned about. In the user survey, these two factors account for a very small proportion, while "logistics speed" follows closely, becoming the third major factors for Chinese consumers to pay attention to.

From a gender perspective, male users are most concerned about commodity prices, while female users are most concerned about whether they are genuine goods.

The first tier cities and southern cities dominate the cross-border online shopping. The regional characteristics of Hai Tao are obvious. Leading cities continue to lead, while the developed coastal areas are more keen on cross-border online shopping. Meanwhile, Xinjiang, Qinghai, Tibet and other regions have begun to accept this new thing gradually.

At the same time, according to the 2015 cities in mainland China, the southern cities occupy 9 seats, while the northern cities only have Beijing's list, while the southern cities are in the leading position in cross-border consumption.

Cross border online shopping categories are becoming more diversified.

Since the launch of Amazon's "offshore purchase" in 2014, footwear and personal health are the two most popular categories of Chinese cross-border consumers. In addition, toys and outdoor products in 2015 have been among the ten most popular categories of Amazon's "offshore purchase", and have become the real black horse.

Among them, the number of toys rose from twelfth in 2014 to eighth, while outdoor products rose from fourteenth in 2014 to tenth.

Amazon 2015

The volume of pactions TOP10 cities are Beijing, Shanghai, Hangzhou, Nanjing, Shenzhen, Chengdu, Suzhou, Wuhan, Guangzhou and Ningbo.

In this TOP10 City, shoes and kitchenware are strong in the top three. Shoes and boots are among the top cities in the world.

The 10 cities have their own buying preferences.

For example, Beijing prefers air purifiers, vacuum cleaners and tap water filters; Shanghai prefers formula milk products; Hangzhou prefers "Cartire" brand goods, such as rose gold watches; Nanjing's cosmetics purchase amount ranks the most in the ten largest cities; Shenzhen's computer purchase gold ranks among the top ten cities; Chengdu people prefer outdoor products; Suzhou people prefer small appliances such as Braun ear thermometer; Wuhan's health care products purchase amount ranks among the top ten cities; Guangzhou's watches purchase amount ranks among the ten largest cities; the most favored eye for the Ningbo people, the highest purchase amount of Mingmu capsule ranks among the ten largest cities.

Comparing the data in 2014 and 2015, Beijing, Shanghai, Tianjin, Nanjing, Wuhan, Chengdu, Guangzhou, Xiamen and other cities bought more money through Amazon's overseas purchases of direct mail, which is faster than 4~8.

In 2012, Amazon's "global shop" project was officially released in China. More and more Chinese enterprises expand the international market through Amazon's "global open shop", and the performance of Chinese sellers is growing strongly.

Compared to 2012, 2015, with the help of Amazon China's "global shop" trend

The number of Chinese sellers increased by 13 times.

Sales of Chinese sellers increased rapidly in 2015, and sales doubled in the first three quarters compared with the same period last year.

The sales of Chinese sellers in the North American market and the Japanese market were 2.5 times the same as in the same period last year when the 2015 Amazon "black Friday" season just ended.

The report shows that users of different regions have different characteristics.

Youngest: Guangdong province's youngest users (19~25 years old) are the most, and the proportion is second higher than that of Beijing, which is nearly 2/3.

The most emerging: Jiangxi, Hainan, Hunan and other provinces, the rapid growth of marine users, rookie (less than 2 years experience in the sea) is an old hand (3 years or more).

Experience) more than 3.5 times.

The best quality: users in Jiangsu, Beijing and Guangdong are most concerned about the authenticity of Hai Tao's purchase.

The most astute: users in Shanghai, Shandong and Beijing are most concerned about commodity prices.

In 2015, the top ten provinces in China were Guangdong, Fujian, Zhejiang, Jiangsu, Shanghai, Beijing, Anhui, Hubei, Hunan and Shandong.

The number of products and products selected by Chinese sellers has been expanding, and the importance of product quality and innovative technology has been significantly improved.

Compared with 2012, the number of selected items sold by Chinese sellers increased by 87 times in 2015.

Overseas hot Chinese products are also expanding from the original clothing and computer accessories. At present, a lot of hot selling products focus on high-end, high-quality products such as tablet computers, smart phones, sweeping robots, Bluetooth headphones, UAVs and more.

Consumer electronics, wireless equipment, clothing and home outdoors are the best sellers of Chinese sellers.