Old Clothing Needs To Be Improved, And The Market Can Not Meet Consumer Demand.

Big size = old woman's clothing?

Near the end of the year, parents' winter clothes are all ready. Ms. Chen is shopping with her mother, from shopping malls to the street. It's not that the version is not suitable. The price is too high. After a day's visit, Ms Chen's mother shook her head.

The eyes of the elderly are also keeping pace with the times, not only to dress warmly, but also to dress well.

Reporter survey found that from the mall counters to individual clothing stores to street stalls, it seems that they can not fully meet the needs of parents.

Shop: dull color, old-fashioned style.

According to the statistics of public security household registration, by the end of 2013, there were 598796 people aged 60 or above in our city, accounting for 22.1% of the total population, that is to say, every 5 people had an elderly person over 60 years old.

On the contrary, old age

But it is still in the development stage. At present, the product structure is single and the clothing styles are convergent.

In shopping malls, clothing partitions are generally classified according to men's clothing, teenage clothing and children's clothing, while the elderly clothing is integrated into men's and women's clothing, and there is no special partition.

The most popular products for elderly people are cashmere sweater counters and boutique women's clothing. These costumes are expensive, and only a small part is really suitable for the elderly.

"Generally walking through a counter, the color is dull and the old style is the so-called mother installed."

Ms. Chen said, "but the price of these clothes is generally over 1000 yuan. We want to give filial piety to the elderly, and they think it is too expensive."

Reporters learned that, because the elderly do not pursue fashion sense, pay attention to economic benefits, so the purchasing power is relatively insufficient, coupled with the small number of elderly people who like shopping in shopping malls, has led to many brand clothing manufacturers do not pay enough attention to the elderly market, lack of relevant market segments, but also led to the relative shortage of elderly clothing in the shopping mall.

The target buyers of cashmere sweaters and other counters are not old people, but their design is more stable than their own brands, so they are favored by the elderly, but at the same time, the high price makes the majority of the elderly discouraged.

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Status quo: demand diversification is difficult to balance.

The situation in shopping malls is expensive and few, so the individual clothing store on the street side.

Reporters in a few clothing stores near Da Xi road saw that most of the customers here were mainly middle-aged and elderly people over 50 years old. Most of them were bright and shining fabrics, and the styles were almost straight up and down.

Zhang Caifeng, a shopkeeper of one shop, told reporters that it has been nearly ten years to do middle-aged and elderly clothing. After a few shops, the needs of the elderly are becoming more and more diversified. Not only are they affordable, they also do not look so old, but more and more elderly people are not satisfied with the clothes that they look like mothers.

But it's a fact that most of the old clothes are big yards. The shopkeeper told reporters, "some of the old customers brought me the clothes that my younger generation wore, so that I could buy them. In fact, the elderly wanted to wear middle-aged people."

But size is a big problem. "

Because of the weight and wear of the female elderly, the size of clothing suitable for them almost concentrates on L, XL or even XXL, and many fashion clothes are only L.

In the interview, many shopkeepers said they wanted to expand their choice of clothing, but most of the clothes fit for the elderly were very simple and practical. Almost all the jackets had pockets and hats, and the color was dominated by classic red and black.

There is even such a phrase in the elderly clothing industry that the quality of products is not as good as brand names, but that of inferior brands is inferior to that of farmers' markets.

In the vicinity of the farmers market, some small stalls can be seen selling old clothes, which are much cheaper than ordinary shops.

However, Cao auntie, who had bought clothes at the farmers' market, said that clothes were also worn when cooking, and trousers could easily wear out in a few years.

Usually more frugal Cao aunt also said, now the conditions are good at home, daughter son-in-law clothes not to wear, throw it and reluctant to give up, the old two wear to wear is also good.

Sometimes the work clothes made by the son-in-law unit are also good for their normal wear, and they do not pay attention to the style, so long as they are not broken or dirty.