M&S Beijing's First Flagship Store "Accident" Opened

Following the announcement at the end of October that the flagship store was opened in Beijing, China, Marks and Spencer Group PLC (MKS.L) Marsha general store M&S held a news conference on Thursday at the British Embassy in Beijing, announcing that the first flagship store in Beijing will open today.

And this is known as "

The first flagship store opened up to 1500 square meters on the world trade scale.

New stores will provide

Men's wear, underwear and children's clothing, while the food area brings 100% original imported food.

Facing the current situation in September

The slowdown, the sluggish retail market and the weakening consumer situation suggest that M&S will face reality and lower expectations for the Chinese market.

Group marketing and international director Patrick Bousquet Chavanne said frankly that it would slow down the expansion plan of the international market, but the Russian and Chinese market is still the focus of the group's global expansion.

M&S Marsha, which has entered the Chinese market in 2008, operates 10 stores in China, including Beijing store. It also has online flagship stores in Jingdong and Tmall.

In early 2014, M&S, like all international department stores, encountered "acclimatization" in China, announced the adjustment of Greater China strategy, closed down some sub market outlets around Shanghai, and announced plans to enter other tier cities such as Beijing and Guangzhou.

Related links:

Since its establishment in 2008, Victoria Beckham, a robust and fast-growing brand of the same name, has achieved a profit of 34 million pounds in the last fiscal year, a sharp increase of 9 million pounds over the previous year.

According to the data, Beckham and his wife are worth 470 million pounds, more money than the queen.

The brand value of two couples is growing at an annual rate of 3000 - 40 million pounds.

Compared with husband David Beckham, Vitoria Beckham obviously knows how to absorb gold.

However, according to the information reported by the British registry, the Victoria Beckham, which employs 150 employees, may lose money last year because of the huge cost of brand operation, but it is still expected to be profitable.

David Beckham's David Beckham Ventures, which mainly deals with David Beckham's portrait rights and copyright sales, employs fewer employees, even though it accounts for only about half of Victoria Beckham in the financial year report, and still has a record profit of about 12 million 700 thousand, which is about 17 million pounds.

Vitoria Beckham's brand of the same name hit a peak in 2014. In September, it ushered in the first independent entity flagship store opened in London Dove Street, and also won the British Fashion Awards at the 2014 British Fashion Awards.

Victoria Beckham also plans to set up second physical stores in Hongkong next year, and third stores will also enter the US market.

The brand currently owns the main line Victoria Beckham and sub brand Victoria and Victoria Beckham, which sells garments, handbags, sunglasses and cowboy series.