"Internet + Retail" Boosted Sales, Vip.Com Wins Beauty

Recently, the tenth annual online meeting of Chinese retailing, which is the theme of "all things retail", was held in Chongqing. The industry has jointly discussed the future development of China's retail industry in the era of "Internet plus".

Feng Jialu, vice president of vip.com, believes that the development process of China's electricity supplier is complementary to the development rule of offline retailing.

The "shopping center" mode of vip.com's "online outlets" sale will focus on meeting the needs of retail scenario, socialization and fragmentation brought about by the upgrading of consumption, and reshape the online retail format of the Internet + era.

"Internet + retail" boosts sales

The development of China's electricity supplier is gradually developing from "heavy commodity quantity" to "heavy consumption experience".

With the continuous upgrading of consumption, the traditional offline retail has gone through stages such as fairs, department stores and shopping centers. Shopping centers have become one of the mainstream forms of retail consumption by creating consumption and selecting protected products through experience.

According to data released by Analysys think tank, Tmall, Jingdong and vip.com all occupy the top three B2C market share, whether they are PC terminals or mobile terminals.

It is not hard to see that the three mainstream business models represented by Tmall, Jingdong and the only product club are growing, which is corresponding to the retail format development of the retail market, department stores and shopping centers under the line.

At the tenth annual China online retail annual meeting, Chai Yueting, chairman of the expert advisory committee of the national e-commerce demonstration city and professor of Tsinghua University, said that the electricity supplier will be pformed from rapid development to rapid development. Online retail will be the mainstream form of the development of the electricity supplier. The core of the innovation of the future electricity supplier is to shift from "static sale" to "dynamic supply and demand matching"; from static "shelf sale" to dynamic matching of factors such as price, time and quantity according to different scenes, so the back-end supply chain must also be dynamically matched.

For this reason, Feng Jia Lu said that with the dual advantages of "Internet gene" and "retail gene", vip.com can more accurately perceive and capture consumer demand on the one hand, and accelerate the development of retail market by supply chain resources and commodity combination strategy with more sense of scene.

According to statistics, as of the three quarter of this year, vip.com has been profitable for 12 consecutive quarters. 92.5% of the total orders are from repeat customers, with an average of 3.1 orders per user, with an average consumption of 595 yuan per person, higher than the same period last year.

Conforming to the fact that consumers are paying more and more attention to high quality and cost-effective products with the upgrading of consumption, it is an inevitable trend to integrate the global supply chain and collect high-quality and affordable products.

At present, under the macro favorable environment of Internet + innovation, many business enterprises such as vip.com seize the historical opportunity of cross-border electricity providers to go abroad and open up the whole world.

The two way circulation will not only introduce overseas high-quality goods into China through cross-border e-commerce, but also bring Chinese brands and commodities to all parts of the world in the future.

In terms of shopping experience, vip.com adheres to the "9+N+1" strategy. It has branches and exclusive buyer teams in 9 countries and regions around the world to select the latest, hottest and most popular quality products in the world.

Through the N compound mode efficient cross border pportation: cooperate with the 5+2 cross-border electricity supplier gateway approved by the General Administration of customs, efficient customs clearance, prepare goods with Guangzhou Baiyun Airport and Nansha Free Trade Zone, and also conduct overseas direct mail delivery to ensure that goods from all over the world are sent to consumers quickly and smoothly.

Finally, through vip.com's "1" integrated self purchase shopping platform, 100 million members will be provided with genuine products.

It is learnt that the future

We will continue to increase investment in technological innovation, such as intelligent routing technology to enhance user shopping experience, 3D fitting rooms, thousands of thousands of noodles and other personalized technologies. Through the analysis and research of big data, we can provide consumers with more personalized shopping experience and precise marketing services.

According to vip.com's three quarter earnings report, its mobile terminal sales accounted for 79% of the total sales volume.

At the same time, with the continuous escalation of consumption, consumers from "

Towards "discovery consumption", people no longer buy simply because they need to buy it, but buy it more because they like it and have fun.

Therefore, creating consumer scenes for consumers is increasingly becoming a competitive barrier for online retailing in the future.

According to a consumer survey conducted by vip.com and the economist on Asian women, more than 50% of Chinese consumers, including overseas consumers, have to browse the shopping website every day, while about 73% of the consumers are "shopping around".

In addition, vip.com's search free design is based on the foresight of the above trend and determines the core of its product.

A test by vip.com shows that when vip.com promotes women's bags, if the sales topic is "every woman should have a chain bag", it will be found that the click through rate of the chain pack is obviously three times higher than that of the "chain package discount".

The reason for this situation is the driving of scenes. The "Scene" of consumer psychology will create new consumption demand, which will not only bring consumers a happy shopping experience, but also bring vip.com a sustained profit point.