Burberry Is Deeply Involved In The Discount And Circuitous War And Is Tired By The Whole Situation.

As we mentioned earlier, the downturn in Hongkong's retail industry this year has led to the fall of many big names in the Hongkong market. The decline in turnover has become a norm, and some have reduced the size of flagship stores or considered shifting the Asian market center from Hongkong.

From Prada's deep mire of pformation, it has opened the indefinite period.

The industry has already speculated that the Prada will only reduce the exposure and support rate of the brand, and a large number of fans will abandon the brand.

However, even with the warning from Prada, MIU MIU and other brands, Burberry has been shut down on the first floor of flagship store in Hongkong last week. This week, it is still forced to carry out the last and most dangerous move of brand equilibrium business: price promotion.

Burberry, who joined the sale and promotion war, rarely appeared in the shop for its lowest sale of half off, which is almost absent from shops in Hongkong.

Among them, the promotion range includes handbags and classic lattices.

And so on.

Among them, the classic medium length cotton poplin windbreaker is priced at HK $9100 at HK $6370, and the Striped eggshell scarf is reduced from 5300 yuan to 3710 yuan.

It is reported that

The price promotions did not inform when the offer ended.

If this is the case, it will be a blow to the depressed Luxury Retailing industry.

However, under the environment of the weak retail industry in Hongkong, the pressure of retailers is still very large.

The objective factor contributing to this reason is that the US interest rate increase has pushed up the exchange rate of the Hong Kong dollar linked to the US dollar, and the demonstrations of anti mainland tourists half a year ago have weakened the attractiveness of visitors.

At the same time, influenced by domestic anti-corruption and anti money laundering policies, the ability of mainland consumers to visit Hong Kong also dropped synchronously, resulting in a further downturn in retail sales.

Moreover, the excessive expansion of luxury brands such as Burberry in the Hongkong market has made the brand exposure too high, which has become the reason why the business is difficult to balance.