2016, The Trend Of Chinese Shopping Center Change, Do You Know?

Although the phenomenon of department store in China's shopping malls has existed, this can not subvert the development mode of shopping centers, because shopping centers all over the world still do asset management rather than commodity management.

From this point of view, the shopping mall mode can not be subverted by China. It is also impractical and impossible for Chinese shopping centers to get involved in commodity management in the future.

The model of the Chinese shopping center will change obviously, that is, the reconstruction of the development model under the changing situation.

In the past, the backbone of China's shopping mall industry is real estate developers. Next, operators will become dominant.

From the perspective of real estate development, shopping center is the first stage of the development of China's shopping center, and the commercial operation at that time is completely reduced to an affiliate.

In the second stage, the situation is whether or not

Who and who the developers are, all operators need to take the lead in the whole process of planning. Developers and investors are in the role of synergy.

The process of reconstructing the shopping mall mode is the process of operators going from the background to the front.

It is no longer the dominant image, but the real leading factor.

The development of China's shopping mall is quite different from that of foreign shopping centers, nor is it about the leading stage of operation. The Chinese shopping center is in line with the international trend, and I think it has more and more Chinese characteristics.

Because the establishment of the dominant position of the fund is the real kingly way for the development of shopping centers, and we are far from that day.

In China, although operation led is a kind of progress, only when we rise to the capital dominant level of capital, is the shopping center truly achieving the full integration with the international market.

The function is becoming more and more powerful. The next question is who will become the protagonist of asset appreciation. The industry language that I often see recently is the so-called light assets. I personally think that the word "light assets" is wrong, and its essence is asset management.

Assets can only be realized through management, so managers will become very critical for asset appreciation.

Now

The functions are mainly completed by the developers, but the next asset managers will not only be the developers, but the operators will be involved and gradually become the leading ones.

When operators become dominant, they can lay the foundation for reconstructing the shopping center system, so as to establish the status of shopping center as a consumer service platform.

On the whole, the three steps to truly achieve international integration are: the first step is property led, the second is operation led, and the third step is fund led. That is the real international trend.

Limited by the lack of financial policies, China's shopping mall market can not really achieve this standard in a short time, and the breakthrough of financial policy will take some time.