Consumption Drives National Economic Growth While Online Shopping Drives Consumption Growth.

This year, the Chinese bought 4 trillion yuan of goods online, ranking first in the world.

In fact, the driving force of "three carriages" is still strong.

According to the Ministry of commerce data, the total retail sales of consumer goods in 2015 will reach 30 trillion yuan, ranking second in the world and the contribution of consumption to economic growth is close to 60%.

Sheng Hui Yun, a spokesman for the National Bureau of statistics, said: "the demand structure driven by investment and export is changing to the coordinated growth of consumption, investment and export, and the contribution rate of consumption to economic growth is significantly improved."

As the market of the first and second tier cities that have been ploughed for several years by the big business tycoons is nearly saturated, "cross-border electricity providers" and "rural electricity providers" have become the new battleground of the giant competition in 2015: cross-border electricity providers pay attention to the supply of overseas high-quality products, and rural electricity providers connect the supply of high-quality rural products.

"In fact, from last year, the contribution rate of consumption to the economy has reached 60%."

Zhao Ping, a researcher at the China Council for the promotion of trade promotion, told reporters that "this year will continue to be at such a high level of 60%, so the contribution rate of consumption to the economy is at the top of the three carriages."

Since the beginning of this year, the Ministry of Commerce has launched a comprehensive pilot scheme for the reform and development of the domestic trade circulation system. It has chosen to pilot in 9 cities such as Shanghai, Nanjing, Zhengzhou, Guangzhou and Chengdu. It will form a batch of experience and models that can be replicated and promoted in a year's time in terms of Circulation Innovation and development promotion mechanism, market regulation system, infrastructure development mode and management system.

Recently,

The plan has been issued in various pilot cities. Taking Shanghai as an example, we should establish a modern circulation management mode of "trinity of market decision, government's initiative and social coordination" in terms of reform, and build six key tasks as regional market integration, Circulation Innovation and development demonstration zone, circulation standardization pilot, circulation public service platform, credit information service platform, and market comprehensive supervision platform.

The reform of the commercial system, which is dominated by SAIC, is expected to further liberate the market players and provide a more relaxed market environment.

Statistics show that as of the end of November, the total number of new registered market entities in China was 13 million 215 thousand, an increase of 14.1% over the same period last year. Third of the newly established enterprises accounted for 80.7%, up 2 percentage points higher than that in 2014.

Zhang Mao, director general of the State Administration for Industry and commerce, said that further deepening the reform of the commercial system in 2016 will release the potential of consumption to stimulate economic growth.

Zhao Ping told reporters, "the current

Growth is facing downward pressure, cultivating new economic growth point is the way out for steady growth, and consumer demand is undoubtedly an important part; on the other hand, from the perspective of market demand, consumer demand is the ultimate demand of the market.

Regardless of investment or import, ultimately, consumer demand must be guaranteed. These investments and imports can ultimately achieve its market value. "

Stimulating the growth of national economy, while online shopping promotes consumption growth.

According to the Ministry of commerce data, retail sales in 2015 are expected to reach 4 trillion yuan, ranking first in the world.

In the north of Guangzhou Shenzhen, small to nail, takeaway, massage, to the home, decoration, renting, the power of e-commerce has penetrated into all aspects of the lives of local residents.

In Beijing, the consumption rate exceeded 62% in 2014, and 72% of the total economic growth came from consumption. 80% of consumption growth came from e-commerce.

"5 years ago, the citizens of Beijing spent 100 yuan only 2 yuan to achieve it through the Internet, but at least 16 yuan this year is paid online."

Cheng Hong, vice mayor of Beijing, said: "e-commerce is not only a new engine of consumption growth, but also a new engine of economic growth."

Data show that in 2014, cross-border Internet retail pactions in China amounted to 449 billion 200 million yuan, up 44% from the same period last year, of which 129 billion yuan was imported, an increase of 60% over the previous year, and exports of 320 billion 200 million yuan, an increase of 40% over the same period last year.

According to the Ministry of Commerce forecast data, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan in 2016, and the growth rate of cross-border electricity providers will exceed 30% in the next few years.

In terms of rural electricity providers, the battle for the future is becoming more and more intense.

"The scale of the rural electricity supplier market is not large, but the growth rate has exceeded the urban electricity supplier for three consecutive years". In Zhao Ping's view, "from the two aspects of market potential and development trend, the rural electricity market has great attraction. Moreover, the rural electricity supplier will usher in a rapid development period under the impetus of policy and technological innovation".