Bosideng Group Signed A Contract With SMART F&D Of South Korea.

Bosideng International Holdings Limited Bosideng International Holdings Limited today announced its hand in Korea's school uniform, the leading brand SMART F&D, set up a school uniform and customized joint venture to jointly expand the school uniform market in China, of which SMART F&D is mainly responsible for design and technical support; Bosideng is responsible for channel, marketing and management business.

It is said that SMART F&D is the leading clothing company in Korea, and is the leading brand in the field of school uniform customization. In Korea, it has 229 franchises and more than 10 production plants. It has won the Korean school uniform market champion for 13 consecutive years, and has won wide acclaim in the Korean market.

In 2014, the market share of SMART brand uniforms in Korea reached 23%, with sales of nearly 60 billion won.

Bosideng said that the size of China's school uniform market is huge. In the coming years, with the increasing demand for personalized and timely school uniform, the size of the domestic school uniform market will further expand.

Bosideng group hopes to pass the SMART brand.

Business cooperation will further enrich the product portfolio of Bosideng group, cultivate new growth points in the subdivision area, and enhance the overall profitability of the group.

Shen Kuixian, chairman of the SMART F&D company in Korea, said that at present, the school uniform of Chinese school is mainly sportswear, while the school uniform of Korean students is mainly based on suits, which is more fashionable and accords with the needs of young school groups.

Therefore, as early as 2014, SMART F&D plans to enter the Chinese market and actively seek partners.

The first step of brand development is internationalization.

Bosideng group, which started with Down garments and brand, has been expanding its non seasonal apparel business in recent years and has been trying to go overseas.

According to the no fashion Chinese network, as of September 30th

In the first half of the fiscal year, the company's net profit plunged by 48.3%, from 252 million 700 thousand yuan in the same period last year to 130 million 700 thousand yuan, and the earnings per share recorded a decline of 48.7% to 1.63 points, 3.18 points a year earlier.

During the period, Bosideng's revenue fell 10%, from 2 billion 849 million 500 thousand yuan in the same period last year to 2 billion 563 million 700 thousand yuan. As the group took the initiative to clean up inventory strategy in the last fiscal year, the gross profit margin of the down garment business was down. As of September 30, 2015, the gross profit margin of the group fell by 1130 basis points to 36.1%, and the operating profit rate also dropped by 560 basis points to 5.2%.